B&B Italia Showroom Tel Aviv – Furniture Shop Interior Israel

B&B Italia Showroom, Tel Aviv Store Design, Israel Furniture Shop, Architect

B&B Italia Showroom Tel Aviv : Furniture Shop Interior

Showroom Building Israel – design by Pitsou Kedem Architects

17 Feb 2012

B&B Italia Showroom Design

Location: Tel Aviv, Israel

Design: Pitsou Kedem, Architects

B&B Italia Showroom Tel Aviv Israel Furniture Shop Interior B&B Italia Showroom Tel Aviv Israel Furniture Shop Interior B&B Italia Showroom Tel Aviv Israel Furniture Shop Interior B&B Italia Showroom Tel Aviv Israel Furniture Shop Interior
pictures from architects

B&B Italia Tel Aviv Showroom – Project Description

The designer breathed new life into an abandoned and dilapidated building in the Tel Aviv harbor area, and created, around one of the finest furniture collections in the world of design, a space that is both powerful and yet restrained at one and the same time.

The 11 meter high structure with a unique façade consisting of a line of pillars that creates a clear and well defined construction grid, was used by the designer as the base for the entire outer shell. The architect chose to leave in place only the pillars and beams and to remove everything else leaving just a hint of the structures history with the rectangular, silicate western wall, being specially treated to preserve its original look.

In the design for the interior of the building, the architect expresses his own, local interpretation for the display space where there is a continuous space, achieved through light, sight and movement along with the use of industrial materials that correspond with the industrial look of the outer shell.

The aim was to create a display space that was both impressive and powerful but without detracting from the importance of the furniture on display.

The central idea was to create a shell that would stand as an architectural element in its own right whilst still respecting the contents of the structure.

The use of unprocessed materials in their natural and original form (such as concrete panels and rusted iron) succeeded in empowering the industrialized look but also not to overpower of the furniture display.

The outside of the structure was sheathed in industrial, concrete looking panels and, despite the buildings great height; the architect designed a low, metal entrance that emphasizes to all those entering the structure the human relationship and the contrasts that strengthen the power of the space’s height once inside the building itself.

From outside, the façade is almost anonymous and, for the most part, sealed. Due to the decision not to adorn it with huge signs as is usually the case with other showrooms, but rather to preserve the minimalistic and restrained look from the outside, the company’s logo was positioned on the walls of the entrance “tunnel” thus strengthening the effect of the contents – furniture display.

There is an awareness of the importance of the furniture collection on display and of its designers and of a sincere attempt to follow the so fragile and delicate dividing line, to design both a showroom that is impressive and eternal whilst not imposing the architecture on the contents.

B&B Italia Showroom Tel Aviv Israel Furniture Shop Interior B&B Italia Showroom Tel Aviv Israel Furniture Shop Interior B&B Italia Showroom Tel Aviv Israel Furniture Shop Interior B&B Italia Showroom Tel Aviv Israel Furniture Shop Interior
pictures from architects

B&B Italia Showroom Tel Aviv – Building Information

Design: Pitsou Kedem Architects Design Team: Pitsou Kedem, Irene Goldberg, Raz Melamed

Photographs: Amit Geron

B&B Italia Showroom Design Tel Aviv images / information received from Pitsou Kedem


To see all listed projects on a single map please follow this link.




Israel Architecture

Contemporary Architecture in Israel

Israeli Architecture Designs – chronological list

Israel Architecture News

Israel Houses

Israeli Architect

Jerusalem Architecture Walking Tours

Tel Aviv Architecture Walking Tours

Israeli Buildings

Tel Aviv Buildings – Recent Selection

Tel Aviv Museum of Art
Preston Scott Cohen
Tel Aviv Museum of Art
photo © Amit Geron Courtesy Tel Aviv Museum of Art

Tel Aviv Museum of Art

Fashion & Art Graduate School
Chyutin Architects
Fashion & Art Graduate School Israel
image from architects

Tel Aviv College Building

Tel Aviv House
Chyutin Architects
Tel Aviv House
picture from architects

Tel Aviv House

Rothschild Tower
Richard Meier & Partners Architects
Rothschild Tower Israel
rendering: DBOX

Rothschild Tower Tel Aviv

Israeli Architects




Israeli Architecture – Selection

Umm el-Fahem Museum for Contemporary Art
SO Architecture
Museum for Contemporary Art Israel
image from architects

Peace Peres House Jaffa
Massimiliano & Doriana Fuksas Architects
Peace Peres House Jaffa
image : Archivio Fuksas

Rosso restaurant Israel
SO Architecture
Restaurant Israel
photograph : Asaf Oren

Saudia Arabian Buildings

Jordan Architecture

Comments / photos for the B&B Italia Showroom Tel Aviv – Israeli Furniture Shop page welcome

B&B Italia Showroom Tel Aviv

Website: Israel

Website: Israel Travel