Pitaro Showroom in Holon

Pitaro Showroom, Holon Office Furniture Showroom, Israel Retail Interior, Architecture Images

Pitaro Showroom in Holon

Office Furniture Showroom Building in Israel – design by Baranowitz& Goldberg Architects

19 Nov 2018

Pitaro Showroom

Design: Baranowitz& Goldberg Architects

Location: Holon, Israel

Pitaro Showroom

Established by artisan Moshe Pitaroin 1962, and run by his daughter and son-in-law, Pitarohas been one of Israel’s leading office furniture importers for over 50 years.

Pitaro Showroom in Holon

In addition, as their passion for design and artisanship runs deep, the company developed unique manufacturing capabilities, including a specialization in molded plywood furniture.

Pitaro Showroom in Holon

With the design of the work environment constantly changing, Pitarofelt it was time to reinforce his brand identity as a leading player in the local market, and transform their showroom so that it would duly reflect the newest trends of today’s workspaces.

Pitaro Showroom in Holon

Pitaro Showroom in Holon

Pitaro Showroom in Holon

However, when Baranowitz& Goldberg Architects met and heard their story they knew that above all, Pitaro’snew showroom should evoke the recognition that Pitarois first and foremost the a very talented artisan.

Pitaro Showroom in Holon Pitaro Showroom in Holon

The challenge was two-fold. First to detach it experientially from its harsh industrial surrounding, as it is located in the heart of Holon’s old industrial zone; and secondly to create a space with an assertive architectural presence while being elegant and enabling as a backdrop for the furniture exhibited.

Pitaro Showroom in Holon Pitaro Showroom in Holon

With the showroom being Pitaro’smain offices as well as a showroom, the space was clearly divided to private areas for the offices on the entrance floor and mezzanine, and public open spaces for the showroom on the entrance level.

Pitaro Showroom in Holon

Pitaro Showroom in Holon

The architecture is sculpted with monochromatic plains that vary in angles and shapes. As the space in its entirety is made of grey cement micro-topping, and completely closed-off from the outside, the boundaries between floor wall and ceiling dissolve. One of the ceiling plains acts as an artificial skylight, stretching all along the main space, drawing one to enter, leave the exterior world outside and embrace the unexpected experience.

Pitaro Showroom in Holon

The large sculpted partition, separating the private offices from the showroom carries the cantilevered stairway to the mezzanine level, from which a beautiful framed view of the showroom is exposed.

Pitaro Showroom in Holon

Pitaro Showroom in Holon

The other separating element designed for the space is a tribute to Pitaro’stradition of plywood molding. A wood library hovering in space on stainless steel cables was designed to be made by Pitaro. New molds were created to bend the wood shelves, and the installation was assembled on site by no other then the owner himself.

Pitaro Showroom in Holon

Pitaro Showroom in Holon

The space promotes a very strong sense of design while leaving much stage room for the designed items it is displaying.

Pitaro Showroom in Holon

Pitaro Showroom, Holon – Building Information

Pitaro – Office Furniture Showroom
Area: 600 Sqm
Project completion: February 2018
Design: Baranowitz& Goldberg Architects
in collaboration with Pitsou KedemArchitects
Lighting designer: OrlyAvronAlkabes

Photography: Amit Geron

Pitaro Showroom in Holon images / information received 191118


To see all listed projects on a single map please follow this link.




Israeli Architecture

Israeli Architectural Projects

Israel Building Developments

Tel Aviv Architectural Tours by e-architect

Israel Architecture News

Israeli Architecture Offices

Israeli Buildings

Israeli Architects

Tel Aviv Buildings

Tel Aviv Museum of Art
Design: Preston Scott Cohen
Tel Aviv Museum of Modern Art
photo : Ohad Matalon Courtesy Tel Aviv Museum of Art

Tel Aviv Museum of Art

Rothschild Tower
Design: Richard Meier & Partners Architects
Rothschild Tower Israel
rendering: DBOX

Rothschild Tower Tel Aviv




Israeli Architecture

Haifa Court House Building
Design: Chyutin Architects
Haifa Court Building
photograph from architect

Haifa Court Building

BGU University Entrance Square & Art Gallery, southern Israel
Design: Chyutin Architects
BGU University Building
picture from architect

BGU University Art Gallery

Museum Designs

Ron Arad Architect

Museum Buildings

Comments / photos for the Cloud Seeding Plaza Pavilion in Holon page welcome

Cloud Seeding Plaza Pavilion in Holon : page

Website: Holon