Little Stories Concept Store in Valencia, Contemporary Spanish Retail Interior Images
Little Stories Concept Store, Valencia
Contemporary Retail Interior in Spain: Shoe Shop design by CLAP Studio
14 Feb 2018
Little Stories Concept Store, Valencia Shoe Shop
Design: CLAP Studio
Location: Calle Pintor Salvador Abril 30, Valencia, Spain
Little Stories Concept Store, Valencia
In March 2017, two partners came to CLAP with the desire to create a Shoes Concept Store exclusively for children. They started with a name, “Little Stories”, and the need to create a strong corporate identity, graphically, to create an interior in accordance with it.
After several workshops with the client, we came up with three key points that reflected the essence of Little Stories: game, simplicity and adaptability.
For the creation of the corporate image we chose a friendly and simple sans serif typography. The corporate image was completed with a system of lines that helps to represent, articulate and express brand identity in different formats.
Once the identity and corporate image of Little Stories had been defined, we started the creation of the concept Store. CLAP’s goal was to create an experience for little ones. Every detail is designed to encourage imagination and play but at the same time, highlight the products on display.
The interior of 70 square meters is an open space with large windows that make the interior feel like an enormous shopfront.
The product exhibition is completely adaptable and allows a change of distribution thanks to the small movable stands on the floor and the magnetic metal plates on the walls.
The corporate image of Little Stories accompanies the user from the exterior of the space to the interior, creating a constant game for the little ones and clearing the space for the products to be proudly showcased.
Inside, the light points come from tubes that fall from the ceiling in order to illuminate the exposure and focus the clients attention on the product.
Shoe Store Valencia – Building Information
Project Title: Little Stories concept store, a game for little ones.
Location: Calle Pintor Salvador Abril 30, 46005 Valencia
Client: Little Stories S.L.
Architect: CLAP studio
Gross Floor area: 70sqm
Status: Finished
Project start date: November 2017
Photography: Daniel Rueda
Little Stories Concept Store, Valencia images / information received 140218
Location: VCalle Pintor Salvador Abril 30, 46005 Valencia, Spain, western Europe
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Website: Valencia
