Little Stories Concept Store, Valencia Shoe Shop

Little Stories Concept Store in Valencia, Contemporary Spanish Retail Interior Images

Little Stories Concept Store, Valencia

Contemporary Retail Interior in Spain: Shoe Shop – design by CLAP Studio

14 Feb 2018

Little Stories Concept Store, Valencia Shoe Shop

Design: CLAP Studio

Location: Calle Pintor Salvador Abril 30, Valencia, Spain

Little Stories Concept Store, Valencia

Little Stories Concept Store, Valencia Shoe Shop

In March 2017, two partners came to CLAP with the desire to create a Shoes Concept Store exclusively for children. They started with a name, “Little Stories”, and the need to create a strong corporate identity, graphically, to create an interior in accordance with it.

Little Stories Concept Store, Valencia Shoe Shop

After several workshops with the client, we came up with three key points that reflected the essence of Little Stories: game, simplicity and adaptability.

Little Stories Concept Store, Valencia Shoe Shop

For the creation of the corporate image we chose a friendly and simple sans serif typography. The corporate image was completed with a system of lines that helps to represent, articulate and express brand identity in different formats.

Little Stories Concept Store, Valencia Shoe Shop

Once the identity and corporate image of Little Stories had been defined, we started the creation of the concept Store. CLAP’s goal was to create an experience for little ones. Every detail is designed to encourage imagination and play but at the same time, highlight the products on display.

Little Stories Concept Store, Valencia Shoe Shop

The interior of 70 square meters is an open space with large windows that make the interior feel like an enormous shopfront.

Little Stories Concept Store, Valencia Shoe Shop

The product exhibition is completely adaptable and allows a change of distribution thanks to the small movable stands on the floor and the magnetic metal plates on the walls.

Little Stories Concept Store, Valencia Shoe Shop

The corporate image of Little Stories accompanies the user from the exterior of the space to the interior, creating a constant game for the little ones and clearing the space for the products to be proudly showcased.

Little Stories Concept Store, Valencia Shoe Shop

Inside, the light points come from tubes that fall from the ceiling in order to illuminate the exposure and focus the clients attention on the product.

Little Stories Concept Store, Valencia Shoe Shop

Shoe Store Valencia – Building Information

Project Title: Little Stories concept store, a game for little ones.
Location: Calle Pintor Salvador Abril 30, 46005 Valencia
Client: Little Stories S.L.
Architect: CLAP studio
Gross Floor area: 70sqm
Status: Finished
Project start date: November 2017

Photography: Daniel Rueda

Little Stories Concept Store, Valencia Shoe Shop

Little Stories Concept Store, Valencia images / information received 140218

Location: VCalle Pintor Salvador Abril 30, 46005 Valencia, Spain

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