Patrick Roger Boutique, Paris Shop, Parisian Store Development, France Retail Design
Patrick Roger Boutique, Paris
French Shop Development – design by XTU, architects
20 May 2013
Patrick Roger Shop
Location: La Madeleine, Paris, France
Patrick Roger Boutique
Chocolate: a world
The aroma of chocolate
An air bubble
This project was the discovery of the work, sculptures and workshop Patrick Roger. Through him the chocolate has emerged as a world of flavor, taste, and as a material for reversible property changes state from solid to liquid state.
photo : Boegly
It is primarily a mesmerizing, almost haunting aroma that envelops the visitor, then the chocolate itself out of the liquid chocolate machine, with this round and silky movement which belongs only to chocolate, and finally sculptures whose internal structure, secret under their surface was performed in tubes of chocolate!
The project synthesizes architecturally these three dimensions:
– A sculpture ‘hollow’, a captivating world that retains the aroma as a ‘bubble of aroma’.
– Voluptuous shapes like the taste of chocolate.
– Round shapes stretched like liquid chocolate.
This universe is expressed in front by two bubbles silkscreened negative.
Patrick Roger Boutique – Building Information
Architects: XTU – Anouk Legendre, Nicolas Desmazières
Collaborateurs: Baptiste Dielh, Javier Visozo, Sylvain Raillard
Lighting design: 8’18’
Engineer : TESS
Entreprise: Paneta / Segam
Program: Shop / showcase
Order Date: March 2012
Start of construction: 15/9/2012
Surface / Contents
157m ² floor / r 1 [arch aluminum window by XTU]
5124 aluminum tubes of 72 mm / 7.2 km
Modeling with Rhino and Grasshopper algorithm
2 banks of cast aluminum by Patrick Roger
Development space black press by Patrick Roger
Patrick Roger Boutique images / information from XTU
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Paris Architecture : main page
Pictures © Adrian Welch, key buildings:
Musée du quai Branly, VIIe arrondissement
Ateliers Jean Nouvel
Musée du quai Branly
Chanel Pavilion, at Institut du Monde Arabe, 1 Rue des Fossés, V
Zaha Hadid Architects
see Institut du Monde Arabe Paris page and scroll down for more
Le Bon Marché, famous Parisian department store, VIIe
Louis-Charles Boilleau and Gustave Eiffel
Le Bon Marché
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Bibliothèque Nationale François Mitterand, XIIIe
Dominique Perrault Architects
Bibliothèque Nationale Paris
Musée du Louvre, Ie
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La Basilique du Sacré Coeur, Montmartre, XVIIIe – Sacred Heart Church building
Paul Abadie, Architect
Sacré Coeur Paris
Paris Buildings : buildings listed alphabetically
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Patrick Roger Boutique Paris Shop – page