C42 Citreon Paris, Parisian Car Showroom, Retail Building Photos, Design
C42 – Citreon Paris Showroom
Champs Elysées Showroom Building, France- design by Manuelle Gautrand, architect
27 Jul 2009
Citroën display building, Champs Elysées, Paris
Architect: Manuelle Gautrand
Citroën display building Champs Elysées images by Philippe Ruault
C42 Flagship Showroom Citroën
The automobile manufacturer Citroën wanted their new communication centre on the Champs-Elysées to be really ambitious. So we developed a concept that would magnify their cars in a building with strong symbolic presence, a kind of corporate totem composed of eight vehicles stacked on plateaux one on top of the other.
The arrangement forms a gigantic upright display around which visitors move in an ascending/descending spiral movement via flights of stairs and landings. At the top, the sculptural erection opens superb views up and down the avenue, over the city and across the nearby gardens and river.
The cars are displayed on revolving circular platforms under a faceted mirror-ceiling that fragments and multiplies their lines and details. Besides enhancing the presence of the display models, the effect accentuates the vertical reality of space and creates an exhilarating sense of lightness.
Around this scenography, the skin is all in faceted glass and plays on the distinctive shape of the Citroën logo: the chevron. At street level on the Champs-Elysées, the façade begins as a simple flat curtain wall.
The double chevron soon appears proliferating as it rises in free and inventive array right up to the summit. The glass front unfolds a gigantic origami, coloured by diaphanous white and red film that lets subdued clear light into the interior.
C42 – Citroën display building Paris
Model : New Tone
3D images : Platform
Photographs : Philippe Ruault
C42 Showroom Citroën – Construction Images by Philippe Ruault:
C42 Showroom Citroën – Concept Sketches:
C42 Flagship Showroom Citroën images from Manuelle Gautrand
Location: Champs Elysées, Paris, France
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