Topshop Splash! in Oxford Circus, London Shop Interior, English Retail Images

Topshop Splash! in Oxford Circus, London

Commercial Interior Redevelopment, England, UK: Window Display Architecture – design by YourStudio

21 Mar 2018

Topshop Splash!

Design: YourStudio

Location: Oxford Circus, London, England

Topshop Splash!

Topshop Splash in Oxford Circus London

Topshop Splash! a campaign initiated to do something engaging, bold and different at the global flagship store launching swimwear in 2017 has just been recognised by Frame as Window Display of the Year.

Topshop Splash in Oxford Circus London

Topshop Splash in Oxford Circus London

YourStudio created a multi-sensory & interactive window installation to launch Topshop’s Summer swimwear campaign which took customers on a real and virtual waterslide ride- through physical design and virtual reality – they combined both to create a truly unique, immersive and engaging window installation.

Topshop Splash in Oxford Circus London

The physical installation starts with a swimming pool scene in the window of the store, with 65 metres of waterslide snaking around each floor, subtly leading customers towards the swimwear collection.

Topshop Splash in Oxford Circus London

Coconut & sunscreen scents wafted around the store with the sounds of people splashing, flowing water and squawking seagulls to emulate the feeling of being at a water park in summer.

Topshop Splash in Oxford Circus London

For the VR experience; customers sit within a ‘pool’ at the top of a slide before putting on VR goggles – the ride taking you down a waterslide weaving through shoppers and buses along Oxford Street, past iconic London buildings – all very fast – what a thrill! As the digital experience comes to an end, you land resting on a beach – perfectly feeling the holiday spirit.

Topshop Splash in Oxford Circus London Topshop Splash in Oxford Circus London

Topshop Splash! Oxford Circus – Building Information

Location: Oxford Circus, London UK
Project End Date: June 2017
Area: Across two windows and throughout the store – total of 65 sq m waterslide installed.
Client: Topshop, Arcadia Group
Designers: YourStudio
Project manager: Karen Chan of YourStudio
Collaborators: Fire Cracker for install and Ru Barksfield for VR

Topshop Splash in Oxford Circus London

Photographer: Topshop in-house

Topshop Splash! in Oxford Circus, London images / information received 210318

Location: Oxford Circus, London, England, UK

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