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Dogan Medya Center
Ankara 2007 - 2008
Tabanlioglu Architects
New office for media group Dogan
Cube as a perfect form and more

On Ankara-Eskigehir road, Dogan Medya Center is planned to be a distinctive
media figure, housing TV channels, Hurriyet and Milliyet newspapers of
the group, creating the basis of interaction between the brands and providing
a common source.
The main form of the building is decided to be a cube in respect to the
square site; yet starting on the surface the straight cube form deformed
and re-structured by again cubic annexes and subtractions that resulted
in extra volumes.
The emblematic use of façade creates a visually legible dynamic
ambiance with reference to todays fast moving and assertive image
of the media. The building is strongly perceived from afar and in diverse
prospects at various angles due to perforated shield resembling Braille
alphabet at range of sizes.

The separate units stick out on the façade dedicated to each TV
channel and newspapers so that special units are obvious from outside
as well, and from within the building there are panoramic views of the
city. The assemblage of smaller cubes within the structure of the large
box can be read as a metaphor for the diversity of the companys
operations.
In accordance with topographic directions, slightly angled solutions of
the modules on the front elevations and south-north axis enhance the vivacity.
It is a genuine building in terms of transparency; strong in-out correlation
enables a well-defined description before getting in the building. Composed
harmoniously with the environment; it is open to the cityscape.

The concrete structure reaches up to 7 stories by feasible use of galleries
so that extra operative space created by mezzanines, whereas the standard
is 4-4 ½ floors. The story height is 4 meters, every two floors
a cube is formed; the modular structure provides a flexible basis for
planning. Intermediate floors are supported on secondary steel columns
and beams.
Main food court is located in the atrium after the main lobby and a terrace-lounge
is reserved as the VIP meeting point at the upper floor.
There is an open car park in a L-form parallel to the building besides
two underground levels reserved for parking. The first basement is saved
for technical facilities and storage requirements are solved in basement
floors.
Technological facilities and healthy infrastructure makes the building
user-friendly and provides easy maintenance.

The building is dynamic and interactive with the road in front of it,
as an eye-catching sign. Separate sections like studios and
offices of press people preserve their exclusivity and each segment is
accentuated in the integral form of the re-assembled blocks of cube.
Site Area :4299 m²
Construction Area :11.475 m²
Turkish Buildings
Dogan Media Centre - DMC, ANKARA 2007- 2008
Client: Ortadogu Otomotiv ve Tic.A.S
Architect: Tabanlioglu Architects: Melkan Gürsel & Murat Tabanlioglu
Architectural Project Team: Murat Cengiz , Cagri Akay, Ozan Oztepe, Ali
Eray
Interior Design: Tabanlioglu Architects
Structural: Alt?neller Muhendislik
Mechanical : Elmak A.S.
Electrical: Oneren Proje Mühendislik
Facade: Emmer Pfenninger Partner AG
Lighting: Studio Dinnebier
Main Contractor: D - Yapi Ataman Insaat
Landscape Consultant: Esin Kilinc
Photographs: Thomas Mayer, Cemal Emden
Site Area : 4299 m²
Construction Area : 11.475 m²
Project Date : 2006 / 08 2007 / 06
Execution- Completion Date : 2007 / 01 2008 / 02
Tabanlioglu
Architects
Kanyon Istanbul
Ipekyol Tekstil Fabrikas
World Architecture : e-architect
- a guide to key buildings across the globe
Arkitera Architecture Center Istanbul
: Event 2008
Turkish Architects
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Dogan Medya Center Ankara Building : page
- adrian welch / isabelle lomholt
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