The Cube London, Pavilion at Royal Festival Hall

The Cube London Building, Royal Festival Hall Architecture, Park Associati

The Cube London

Pavilion at Royal Festival Hall, South Bank, England, UK – design by Park Associati, architects

11 Jul 2012

The Cube in London

Design: Park Associati

LONDON AND STOCKHOLM : THE CUBE IS ARRIVING

The Cube London : Pavilion at Royal Festival Hall

The European tour of THE CUBE continues: next stops London and Stockholm. THE CUBE is a nomadic, stateless and cosmopolitan piece of architecture, a pavilion designed to host a small, temporary restaurant. Originating from Electrolux’s concept of an itinerant restaurant, THE CUBE has been conceived and organized by the Belgian event agency Absolute Blue; the design of the pavilion, as well as the interior design, was developed by the Italian firm Park Associati, Milano; Logo and Texture Design by Studio FM Milano.

The Cube London The Cube London building The Cube London Pavilion at Royal Festival Hall
photos : Andrea Martiradonna

Designed to visit unexpected and dramatic locations throughout Europe, THE CUBE was launched in Brussels in april 2011, where it remained until July on the arc of the Parc du Cinquantenaire. In December 2011 the restaurant was opened in the heart of Milano sitting on a roof in Piazza del Duomo, just a few meters away from the Cathedral’s spires. After the dismantling at the end of April 2012, the restaurant will now have a double venue simultaneusly, thanks to two twin structures.

The official opening in London will be on June 1st. on top of the Royal Festival Hall at the Southbank Centre. Two weeks later the twin restaurant will open in Stockholm, on the roof of the Royal Opera House. Both will remain throughout the summer, until end of September.

As the previous ones, the two new locations of THE CUBE are unique and offer a magnificent view on the roofs of the cities.

THE CUBE seats 18 people for lunch or dinner and will house some of the best star chefs who will perform live for their guests, offering special menus prepared in the kitchen of the restaurant.

Park Associati’s architectural project has been conceived as a module that can be assembled and disassembled relatively easily. The structure is suitable for all climatic conditions, even the most extreme, while always providing the maximum in living comfort with its refined aesthetics and use of high-quality materials. The pavilion’s lightness of form is emphasized on the exterior by its white colour and given a sense of movement through the use of an aluminum “skin” that has been laser-cut to create a texture with a geometric design that covers the exterior surface. The base of the building, slightly raised with respect to the ground, accentuates the idea of lightness and cleanness of form that is characteristic the entire structure. Inside, more highly advanced technological solutions can be found in the lighting, heating, sound system and obviously, the kitchen equipment.

The interior of the THE CUBE has been designed to accommodate various configurations; the pavilion consists of a large open space with a visible kitchen and a single large table that can disappear by raising it to the ceiling, allowing space for a lounge area after dinner. The total floor area of 140 sqm is divided between the open space and a 50 sqm terrace. The employed materials are highly innovative in terms of technology, eco-sustainability and energy saving, as well as constantly reusable.

The Cube London The Cube London building The Cube London Pavilion at Royal Festival Hall
photos : Andrea Martiradonna

The Cube London – Building Information

Title: The Cube by Electrolux – London
Client: Electrolux Home Appliances Emea N.V
Period: 1 Jun 2012 – 30 Sep 2012
Address: Royal Festival Hall, Southbank Centre, Belvedere Road, London SE1 8XX

Architecture and Interior Design: Park Associati, Milano – Filippo Pagliani, Michele Rossi
Design team: Filippo Pagliani, Michele Rossi, Lorenzo Merloni (project leader), Alessandro Rossi, Alexia Caccavella, Alice Cuteri, Fabio Calciati_Rendering
Event concept and project management: Absolute Blue, Bruxelles
Graphic consulting and texture Design: Studio FM, Milano; Cristiano Bottino, Barbara Forni, Sergio Menichelli; con Libero Corti
Contractor: Nüssli AG, Hüttwilen, CH
Local General Contractor: MACE GROUP
Structural Engineering: PRICE & MYERS
Local Architects: Allies and Morrison Architects
Mechanical and Electrical Engineering: Greenville, Milano – Ing. Fabrizio Onofri
Floor coverings: FMG SpA, Fiorano Modenese, (MO); Greenwood srl, Salzano (VE)
External Lighting: I Guzzini, Milano
Interior Lighting: Zumtobel SpA, Milano
Appliances: Electrolux Home Appliance; Electrolux Professional Appliance; Stoccolma – www.electrolux.com
Hood: Max Fire SpA, Villotta di Chions (PN)
Furniture: Driade SpA, Milano
Carpets: Kasthall Italy, Milano
Photos: Andrea Martiradonna – www.andreamartiradonna.it
Area: 140 sqm

The Cube by Electrolux – London images / information from Park Associati

Park Associati

The Cube, Milan, Italy
Park Associati
The Cube Milan
photo : Andrea Martiradonna

The Cube Milan
Milano is the second stop on the European tour of THE CUBE, a nomadic, stateless and cosmopolitan piece of architecture, a pavillion designed to host a small, temporary restaurant. Originating from Electrolux’s concept of an itinerant restaurant. The design of the pavilion, as well as the interior design, was developed by the Italian firm Park Associati, Milano; Logo and Texture Design by Studio FM Milano.

The Cube, Brussels, Belgium
Park Associati
The Cube by Electrolux Brussels
photo : Andrea Martiradonna
The Cube Brussels


To see all listed projects on a single map please follow this link.

London Architecture

London Architecture Walking Tours

London Architects

A Room for London – Queen Elizabeth Hall
A Room for London design
picture courtesy of David Kohn Architects and Fiona Banner
South Bank Centre
A Room for London was a one-bedroom installation that will sit on top of the Queen Elizabeth Hall at Southbank Centre. The room was commissioned by Living Architecture and Artangel, in association with Southbank Centre, the London 2012 Festival and Arts Council England, and designed by David Kohn Architects and Fiona Banner. It was available to stay in for one night per booking only throughout 2012.

South Bank Centre Buildings

Royal Festival Hall refurbishment, Southbank Centre
Allies and Morrison
Royal Festival Hall
image © Adrian Welch

Royal Festival Hall

Royal National Theatre
Denys Lasdun Architect
Royal National Theatre
photo © Adrian Welch

South Bank Centre Building : Royal National Theatre

Rambert South Bank Building
Allies & Morrison
Rambert South Bank
picture from architects

Rambert South Bank

BFI IMAX
Avery Associates Architects
BFI IMAX
photo © Adrian Welch

The Deck, National Theatre, London
A-EM Studio Ltd
The Deck National Theatre
photo from CABE

London Eye
London Eye
photo © Nick Weall

Southbank Centre London : Masterplan

Southwark Buildings

Jubilee Gardens, South Bank, central London
West 8 Landscape Architects
Jubilee Gardens

Italian Architecture

Milan Architecture

Milan Architect

Comments / photos for The Cube LondonPavilion at Royal Festival Hall page welcome

The Cube London RFH – page