Piccadilly Circus London, Lights Renewal, Architecture, Photo, News, Design, Pictures, Buildings
Piccadilly Circus, London
Architecture + Public Realm Design in the British Capital: Historic Lights Refurbishment, England, UK
24 Jan 2017
Piccadilly Lights Renewal
Renewal of the Piccadilly Lights
The iconic Piccadilly Lights owned by Land Securities will undertake the major upgrade from January 2017.
The existing screens will be replaced with Europe’s largest single digital screen, which will retain its renowned curved shape, surface area and its ability to have a patchwork appearance.
Advertisers will be able to take advantage of the screen’s ability to rotate between six full-motion sections, which will be shared, while also having the chance to harness brief single-brand takeovers of the complete screen.
The new screen is scheduled to switch on in Autumn 2017.
Once the scaffold is installed in front of the current screens, there will be a protective banner covering the site as works progress. This will be used for advertising.
Piccadilly Lights is one of the most prestigious advertising sites in the world and Land Securities are bringing cutting edge technology while staying true to its heritage. The site has kept evolving all the time and technology moves fast so we are bringing the display right up to date for the next decade.
source: Piccadilly Lights Renewal
Piccadilly Circus Photos
New photo from 12 Nov 2012:
Images © adrian welch jun 2007
Piccadilly Circus used to be surrounded by illuminated advertising hoardings, starting in 1908 with a Perrier sign.
The signs originally used light bulbs which were later replace with neon lights. In 1998, digital projectors were first introduced and LED displays completely replaced neon by 2011.
The first sign was for Perrier in 1908. Since then, brands that have advertised at Piccadilly Lights include: BP, Canon, Cinzano, Coca Cola, Fujifilm, Hyundai, McDonalds, Panasonic, Samsung, Schweppes and TDK – which occupied the central curved screen for over 20 years.
e-architect editor Adrian Welch got a rare opportunity to view the famous advertising elements from behind and from the top:
Scans of Piccadilly Circus photos by Adrian Welch in 1996:
Scans of Piccadilly Circus building photos from on top by Adrian Welch in 1996:
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Piccadilly Circus L Building Development Proposal
Design: Fletcher Priest, architects
Piccadilly Circus London Building – 18 Mar 2016
Design: Squire and Partners
image from architect
Piccadilly Building Art
photograph : Dirk Lindner
Key Public Spaces close by
London Architecture – Selection
Piccadilly Circus London: building photographs taken with Panasonic DMC-FX01 lumix camera; Leica lense: 2816×2112 pixels – original photos available upon request: info(at)e-architect.co.uk
Buildings / photos for the Piccadilly Circus Architecture page welcome
Piccadilly Circus London – page
Website: Piccadilly Circus