Home and Shopping HQ Building in Seoul

Seoul Retail Building, Korean HQ Design, Images, Architecture, Architect

Home and Shopping HQ

TV home shopping Headquarters in Korea – design by Samoo Architects & Engineers

18 Jun 2014

Home and Shopping HQ Building in Seoul

Design: Samoo Architects & Engineers

Samoo Architects & Engineers have recently unveiled the design for a new headquarters
building for Home & Shopping, one of Korea’s well-known TV home shopping corporation.

Due to the corporate history which was established to help promote middle & small size
business organizations, a unique design identity was required to differentiate itself from other

Home Shopping

Designed with the concept of ‘Gift Box’, the design team visualized vibrant rectangular boxes
integrated to the headquarters tower. These boxes would not only symbolize the corporate
philosophy of providing client’s satisfaction but also provide the main function of studios for
TV broadcast recordings. A total of 3 studios with different sizes and support facilities will be
installed with easy access for logistics. And during the night, these boxes will light up and
function as a digital canvas with integrated LEDs that projects motion images.

Home Shopping

On the ground level, an open lobby with direct access to subway network allows convenient
access to the building. A variety of facilities including street exhibition zone and an open
studio is located to maximize exposure and interaction with local citizens.

Home Shopping

In the office zone, efforts were made to provide a creative and flexible working environment
with refresh zones that allows creative interaction & communication among employees. On
the top floors, sky-lounges and restaurants provide opportunities for refreshment with
splendid views of the surroundings. Also an auditorium accommodating 400 seats allows
various events, seminars, and lectures to occur on the top floors as well.

Home Shopping

Scheduled to complete construction by 2018, the new headquarters building will deliver
creative working environment combined with state-of-the-art studios to open new
possibilities for future growth.

Home Shopping

Home and Shopping HQ Building in Seoul – Building Information

Architect: Samoo Architects & Engineers
Location: Seoul, Korea
Total Floor Area: 51,284 ㎡
Floors: 11 Stories and 5 Basements
Structure: R.C., S.C.

Home Shopping

Home and Shopping HQ Building in Seoul images / information from Samoo

Home and Shopping HQ Seoul design : Samoo

To see all listed projects on a single map please follow this link.

Samoo Architects & Engineers was founded in 1976, entered the CM Business in 2003, had its 30th Anniversary of Foundation in 2006. Samoo is one of the biggest architecture firms in Korea, and critically acclaimed. The international practice’s headquarters are in Seoul, and branch offices in New York, Dubai and Shanghai.

Korean Architecture – Selection:

Dalki Theme Park + Shop, Heyri
Design: SLADE ARCHITECTURE in collaboration with Ga.A Architects and MASS STUDIES
Dalki Theme Park
photograph : Yong Kwan Kim

Dalki Theme Park

Incheon Masterplan
Design: Foster + Partners
Incheon Masterplan Korea
image : Foster + Partners

Korean Masterplan Competition

Gwanggyo City Centre Competition, near Seoul
Design: MVRDV
Gwanggyo Competition
image from MVRDV

Gwanggyo Competition

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Home and Shopping HQ Building in Seoul Building