Seoul Retail Building, Korean HQ Design, Images, Architecture, Architect
Home and Shopping HQ
TV home shopping Headquarters in Korea – design by Samoo Architects & Engineers
18 Jun 2014
Home and Shopping HQ Building in Seoul
Design: Samoo Architects & Engineers
Samoo Architects & Engineers have recently unveiled the design for a new headquarters
building for Home & Shopping, one of Korea’s well-known TV home shopping corporation.
Due to the corporate history which was established to help promote middle & small size
business organizations, a unique design identity was required to differentiate itself from other
Designed with the concept of ‘Gift Box’, the design team visualized vibrant rectangular boxes
integrated to the headquarters tower. These boxes would not only symbolize the corporate
philosophy of providing client’s satisfaction but also provide the main function of studios for
TV broadcast recordings. A total of 3 studios with different sizes and support facilities will be
installed with easy access for logistics. And during the night, these boxes will light up and
function as a digital canvas with integrated LEDs that projects motion images.
On the ground level, an open lobby with direct access to subway network allows convenient
access to the building. A variety of facilities including street exhibition zone and an open
studio is located to maximize exposure and interaction with local citizens.
In the office zone, efforts were made to provide a creative and flexible working environment
with refresh zones that allows creative interaction & communication among employees. On
the top floors, sky-lounges and restaurants provide opportunities for refreshment with
splendid views of the surroundings. Also an auditorium accommodating 400 seats allows
various events, seminars, and lectures to occur on the top floors as well.
Scheduled to complete construction by 2018, the new headquarters building will deliver
creative working environment combined with state-of-the-art studios to open new
possibilities for future growth.
Home and Shopping HQ Building in Seoul – Building Information
Architect: Samoo Architects & Engineers
Location: Seoul, Korea
Total Floor Area: 51,284 ㎡
Floors: 11 Stories and 5 Basements
Structure: R.C., S.C.
Home and Shopping HQ Building in Seoul images / information from Samoo
Home and Shopping HQ Seoul design : Samoo