Poly 335 Financial Center Guangzhou, Zengcheng District Building, Goettsch Partners China News

Poly 335 Financial Center Guangzhou

Feb 25, 2020

Poly 335 Financial Center in Zengcheng District, Guangzhou

Goettsch Partners Unveils Design for Signature Mixed-Use Project in Guangzhou, China

Complex features landmark 335-meter-tall tower

CHICAGO – (February 25, 2020) — Global architecture firm Goettsch Partners (GP) has unveiled its design for Poly 335 Financial Center, a 300,000-square-meter mixed-use complex in the Zengcheng district of Guangzhou, China.

Poly 335 Financial Center Guangzhou, Zengcheng District

Set to become the central gathering place for the greater metropolitan area, the new large-scale complex is situated on the outer lines of Guangzhou’s subway and rail systems and borders residential neighborhoods and a new regional transit station. Developed by Poly Real Estate Group, the project is conceived as an ideal indoor-outdoor setting for a vibrant, commercially successful community with new residences, offices, shops and hospitality offerings.

Poly 335 Financial Center Guangzhou, Zengcheng District

GP master-planned the site around a central plaza that provides internal vistas for the multi-building complex and is intended to create a dynamic civic atmosphere for the varied tenants and residents. The phased development is anchored by a soaring, 335-meter-tall landmark office tower poised to become an architectural icon for the region. The 60-story, 142,000-square-meter Class A office building utilizes a series of external trusses strategically located throughout the tower to provide stiffness while integrating the vertical columns to the perimeter profile, creating flexible, column-free interior space.

Poly 335 Financial Center Guangzhou, Zengcheng District

“The structural solution for the slender tower is integral to the exterior expression,” says GP design partner Paul De Santis, LEED AP. “This elegant yet bold expression culminates in a structural lattice at the crown to provide Poly 335 with a unique skyline silhouette both day and night.”

Zengcheng District building design by Goettsch Partners

Additional buildings in the complex include a neighboring 21-story hotel tower designed with a similar exterior expression as the supertall tower. The hotel amenities include meeting rooms, dining facilities and a fitness center intended to seamlessly blend with the three-level, 42,000-square-meter retail mall at the base. Two residential towers, each 57 stories, line the southern perimeter of the site and will ensure continual activity for the complex.

Poly 335 Financial Center Guangzhou building design

The landscaped central plaza is the heart of the development. Entry is oriented toward the major vehicular and pedestrian approaches from the southwest, and the meandering path winds its way into the site, transitioning visitors through three distinct stages from an active public square to a more serene retail atmosphere. The three primary elements include a plaza with newly commissioned sculptures, a signature display area presenting seasonal exhibits, and the retail court showcasing a central water feature. Surrounding the central courtyard, the three-level retail mall is planned with new restaurants and lounges, landscaped outdoor terraces, a cinema with an IMAX theater, and an expansive green rooftop that will be open to the public.

Zengcheng District Building design

“The Poly 335 Financial Center complex will establish a new standard of international quality for the Zengcheng region,” says James Zheng, AIA, LEED AP, co-CEO and president of GP. “It will serve as a visual landmark for the area and further enhance Poly’s real estate portfolio in the rapidly expanding region.”

Poly 335 Financial Center Guangzhou building design

The project’s first-phase sales center is already completed on the site, with “335” signage prominently displayed. The entire complex is anticipating completion in 2023.

Poly 335 Financial Center Guangzhou images / information from Goettsch Partners

Goettsch Partners architects

Location: Guangzhou, China

Architecture in Guangzhou

Guangzhou Architecture

Guangzhou Architecture Designs – chronological list

Guangzhou Architecture News

Another Guangzhou building design by Goettsch Partners on e-architect:

Pazhou District Masterplan Guangzhou
Pazhou District Masterplan Guangzhou Building
image courtesy of architects
Pazhou District Masterplan Guangzhou by Goettsch Partners

Chinese Architects

Huabang International Centre, Pazhou
Architects: 10 DESIGN
Huabang International Centre Guangzhou building
image courtesy of architects

Huabang International Centre Guangzhou Building

Parc Central
Design: Benoy with Ronald Lu and Partners
Parc Central Guangzhou building
image Courtesy architecture office

Parc Central Guangzhou

Chinese Buildings

Comments / photos for the Poly 335 Financial Center Complex Guangzhou page welcome

Website: Guangzhou