Benetton Concept Shop in the Middle East

Benetton Concept Shop in the Middle East, Architecture News, Retail Building Images

Benetton Concept Shop in the Middle East

New MENA Architectural Development – design by Matteo Cainer Architects Ltd

22 Mar 2016

Benetton Concept Shop

Design: Matteo Cainer Architects Ltd

Location: the Middle East

United in Colors

Benetton Concept Shop

The project is a chance to create an intense and relevant design in the Middle East while linking and incorporating the world of fashion and Architecture. The project furthermore deals with different aspects present in today’s architectural discourse: from the creation of a collective and integrated space within the city fabric, to that of the use of eco-sustainable building materials.

Benetton Concept Shop

Not only does it create a collective cross-cultural urban space therefore personifying the Benetton brand, but the building elements are a true manifestation of Benetton’s corporate identity. A composition of colourful, dynamic fragments that suggests a loose connection that allows for individual interpretation. Through this ‘family of coloured elements’ it hints at a spatial organization which generates fluid spaces. Like a conceptual Mashrabiya or veil, it conveys an atmosphere that creates an original space that through a ‘transparent barrier’ is both public and private, allowing therefore life and light to percolate from one space to another.

Benetton Concept Shop

It is especially this connection and dialogue between the interior and exterior, together with a dynamic and creative interior space that personify the sense of openness and ideology behind the Benetton Brand. The resulting architecture is one that at night is not just simply light filled voids, but a beckon that reaches out and becomes even more present in the city.

Benetton Concept Shop

Benetton Concept Shop in the Middle East images / information received 220316 from Matteo Cainer Architects

Matteo Cainer Architects


To see all listed projects on a single map please follow this link.




Middle East Architecture

Dubai Architecture Designs – chronological list

Dubai Architecture Tours

Middle East Architecture

Middle East Buildings

Major Developments in Dubai + Abu Dhabi

Dubai Palm Island

Burj Dubai : tallest building in world

Burj al Arab hotel : tallest hotel in world

MidEastPan is a Middle Eastern organisation which manages architectural competitions, held simultaneously and based on common themes and rules. The competitions are anonymous and public calls for ideas followed by implementations, open to individuals and multi-disciplinary teams from The Middle East.




UAE Property News – Developments

Dubai Opera House

Michael Schumacher Tower Abu Dhabi

Museum of Middle East Modern Art

The Opus Dubai

O-14 tower Dubai
O-14 tower Dubai

More Projects + Architecture Contests in the Middle East welcome

Feedback on Dubai Architecture welcome: info(at)e-architect.co.uk

Atlantis Hotel Dubai

Middle East Renewable Energy

Comments / photos for the Benetton Concept Shop in the Middle East page welcome

Benetton Concept Shop in the Middle East – page

Website: Matteo Cainer Architects Ltd