Perkins + Will Architects News

Perkins + Will Architects New Visual Identity and Narrative Voice, US Design Studio News

Perkins + Will Architects News

Contemporary International Architectural Practice – new brand identity

June 26, 2019

Perkins+Will Architects News

One of the Most Recognized Architecture and Design Firms in the World Unveils New Visual Identity and Narrative Voice

Perkins + Will Architects News – A fresh palette of creative expression reflects the firm’s legacy while enhancing its ability to communicate with clients.

Albion Library building by P + W:
Albion Library building by Perkins + Will

JUNE 26, 2018—The visionary architecture firm whose 1940 Crow Island School project revolutionized human-centered design has ushered in a new era of self-expression. Like the school that catapulted Perkins and Will to fame, the firm’s new brand identity—revealed publicly for the first time today—emphasizes beauty in humanity, simplicity, and clarity of communication.

University of Washington Life Sciences building by Perkins + Will
University of Washington Life Sciences building by Perkins + Will

“Our goal is to deliver the content that matters most to our clients in a clear, confident, impactful way,” says Phil Harrison, CEO of Perkins and Will. “The enhancements we’ve made to our look, feel, and voice are designed to help us achieve that. They also reflect our values better, showing the world who we are and what we stand for.”

Aaniin Community Centre building:
Aaniin Community Centre building by Perkins + Will
photos courtesy of architects

Flexibility in Communication
The new Perkins and Will brand is built on a concept of flexibility. A range of communication styles allows the firm to share content with clients in a way that’s tailored to their unique preferences. The brand is both timeless and classic, yet also flexible enough to dial up or dial down creative expression as needed.

NCCHR building by Perkins + Will:
NCCHR building by Perkins + Will Architects USA

A Legacy-Inspired Logo
Perhaps most noticeable is the logo, inspired by the firm’s vintage mark from the 1940s. A modern interpretation of the original, which helped define firm for over 60 years, it’s a nod to the firm’s legacy with a regard toward the future.

Minneapolis Studio interior:
Minneapolis-Studio by Perkins + Will Architects USA

Stories about People
The firm is also doubling down on its commitment to human-centered storytelling. There’s a renewed focus on telling stories about everyday people who use the built environment, and about the people who design built environments every day. “People are at the heart of everything we do. We want to tell stories of how our projects and teams are making a positive difference in people’s lives,” Harrison says.

Newell Rubbermaid building:
Newell Rubbermaid building by Perkins + Will

Designed from the Heart
One of the things that make the rebrand of Perkins and Will particularly special is that the design concept, strategy, creation, and implementation were done almost entirely in-house. A highly collaborative cross-section of the firm’s designers, business leaders, marketers, graphic designers, and communications specialists—with the input of key clients—worked together for more than a year to craft the new identity. It was a rigorous process, Harrison notes, but one that resulted in a brand that’s as beautiful as it is authentic.

Rush University Medical Center building by Perkins + Will:
Rush University Medical Center building by Perkins + Will

Serving Clients Better
In its totality, the new Perkins and Will brand represents much more than a new look and feel. It’s a platform on which to better serve the firm’s clients, allowing for more a personalized, relevant, and modern expression of the firm’s heritage and values. “The Perkins and Will brand is iconic because it’s built on an 85-year legacy,” Harrison says. “But it’s also a fresh, unequivocal expression of our core values—and how those values help us deliver world-class design solutions to our clients. It tells the world why we do what we do.”

SFO Studio building by Perkins + Will:
SFO Studio building by Perkins + Will

Vancouver Studio office interior by Perkins + Will:
Vancouver Studio office interior by Perkins + Will

More Perkins + Will Architects News online soon

Perkins + Will – new buildings

Perkins + Will Architects Firm – practice info

Location: various offices, headquartered in USA

Perkins + Will

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Recent Buildings by Perkins + Will

House Built Around a Tree, Alto de Pinheiros, São Paulo, Brazil
House Built Around a Tree
photograph : Nelson Kon
House in Alto de Pinheiros

Floatyard, Charlestown, Boston Harbor, MA, USA
Floatyard Boston
image from architect office
Floatyard Boston Harbor

ENfold pavilion, Boston, MA, USA
ENfold pavilion

Cofco Research And Innovation Campus, Science City, Changping District
Cofco Research And Innovation Campus

University of Florida Clinical Translational Research Building, Florida, USA
University of Florida Clinical Translational Research Building

NCBC – office & conference addition, Research Triangle Park, North Carolina, USA
North Carolina Biotechnology Center Building

Perkins+Will Office – Interior fit-Out, North Carolina, USA
Perkins+Will Architects Office

235 Van Buren, Chicago, USA
235 Van Buren Chicago

Al-Birr Foundation Office Tower, Riyadh, Saudi Arabia
Al-Birr Foundation Office Tower Building

American Architects Offices

US Buildings

Dallas Architect Studio

Chinese Architecture

Website: Building

Architect Studios

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Website: Perkins + Will