Piur Pizza Restaurant, Valencia Commercial Interior, Contemporary Spanish Interior, Architecture Photos

Piur Pizza Restaurant in Valencia

Contemporary Architecture in Spain – design by Masquespacio Architects

15 Oct 2019

Piur Pizza Restaurant, Pascual y Genis

Design: Masquespacio

Location: Pascual y Genis 19, Valencian Community, Spain

Piur Pizza Restaurant

The developed project starts with the previous investigation of Piur’s brand strategy and the values expressed by the client from which honesty, the use of a fresh product and a concept inspired by the Valencian origin of its founders can be highlighted. Another important fact transmitted by the client is that the visitors of Piur are persons that desire to have a moment of joy together with their family or friends.

Thereby, the design first of all seeks to find a concept that could con-nect with the Valencian origins of Piur’s founders and at the same time could work as an attraction point for the restaurant visitors.

Ana Hernández, creative director from Masquespacio: “We decided to pay a tribute to one of the most important buildings of our city.”

With the Central Market not only one of Valencia’s most relevant ex-amples of Art Nouveau was chosen, but also the best place for the ones in search of a natural product of major quality.

Getting back to the design we can recognize clearly the emblematic ornaments from the Central Market’s façade through the wide variety of lights that create personalized corners and give the users the oppor-tunity to live a new experience every time they visit Piur; from a ro-mantic dinner for 2 to a relaxed lunch with the whole family.

On the other hand materials that remind to nature like wood and terracota tiles were used. The color palette equally is a reference to earth, next to a touch of red that symbolizes the color of the tomato as one of the main ingredients used tu prepare a pizza.

Last but not least, the venue of 500 sqm is developed to offer the con-sumer a different stage every time he visits Piur, making him live a unique moment that disconnects him from his daily routine, with a bit of comfort that reminds him to its own home.

Piur Pizza Restaurant, Valencia – Building Information

Architecture: Masquespacio
Client: Piur
Location: Pascual y Genis 19, 46002 Valencia, Spain

Surface: 500 sqm
Opening: October 2019

Photography: Luis Beltran

About Masquespacio:
Masquespacio is an award-winning creative consultancy created in 2010 by Ana Milena Hernández Palacios and Christophe Penasse. Combining the 2 disciplines of their founders, interior design and marketing, the Spanish design agency creates branding and interior projects through a unique approach that results in fresh and innova-tive concepts rewarded with a continued international recognition by media specialized in design, fashion and lifestyle trends. They have worked on projects in several countries like Norway, USA, France, Portugal, Germany and Spain.

They are working on different hospitality projects in Spain and Germany.

Piur Pizza Restaurant in Valencia images / information received 151019

Location: Valencia, Spain