Brazilian Pavilion Expo 2015 Milan

Brazilian Pavilion Expo 2015, Milan Building, Italian Architecture, Italy

Brazilian Pavilion Expo 2015 Milan

New Italian Building – design by tiarstudio, Architects

14 Feb 2014

Brazilian Pavilion Expo 2015 Milan

Design: tiarstudio, Architects

Location: Milan, Italy

ATRIA Arquitetos and tiarstudio gain second place in the architectural competition for the Brazilian Pavilion at the Expo2015 in Milan, Italy

14.02.2014 – Brasilia, DF, Brasil—The Brazilian Architects Institute (IAB-DF) recently announced the winners of a national contest to select the architectural and expographic project for the Brazil’s pavilion in the Expo Milano 2015, which is to be held in Italy from May 1st until October 31st, 2015. The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) has organized Brazil’s participation in the said event under the coordination of the Ministry of Development, Industry and Foreign. Participants were challenged to address specific design elements and were evaluated on innovation in visitor´s sensorial experience and sustainable practices regarding the setting-up, operation and disassembly of the pavilion.

Brazilian Pavilion Expo 2015 Milan

The jury was comprised of architectural experts, including Agnaldo Farias, Glauco Campello, Júlia Rebouças, Jurema Machado e Ruben Otero.

Prizes were awarded as follows:

First Place: Studio Arthur Casas

Second Place: ATRIA Arquitetos and tiarstudio

Third Place: Studio Marcio Kogan

Brazilian Pavilion Expo 2015 Milan

Project Description:

Projecting the Brazilian Pavilion in the Expo 2015 was a twofold challenge for our team – it meant both the responsibility to design a building that came up to the resumption of Brazil’s participation on international events of such importance and the understanding that this contest affords one of the unique and valuable historical moments in which the architecture can exercise in such a thriving way its humanist
role, stimulating the society through new concepts and ideas.

Brazilian Pavilion Expo 2015 Milan

The brazilian pavilion may be the concretization of the jovial role that our country plays in the international scenario and of the exemplary respect which brazilians pay to the most diversified cultures. Overall, the pavilion’s construction is intended to be a lesson of humility and governance and to use the criativity and skills of our people as a paradigm capable of supporting the new changes that the world demands.

Brazilian Pavilion Expo 2015 Milan

The projects concept is based on the balance between different requirements, for it seemed essential to us respond to the challenge of harmonizing architectural beauty and functional simplicity, high technical demand and reasonable execution cost, environmental thermal control and energy costs of the building.

Therefore, grounded on the rationale of compensations, the pavilion’s project will culminate in an object build of moderate urban presence, exalted technical adequacy, aligned to its civil function, accurate according to the programme’s demands, but also alert to the obligation of being attractive, friendly to the visitors and visually stimulating.

Brazilian Pavilion Expo 2015 Milan

The setbacks in the volumetric composition create internal areas to be used at social gathering and events. The biggest of these areas, called “Piazza Brasil”, is surrounded by two other resting zones. It is also possible to observe the pergola spaces that work as channels of cross circulation. Another important aspect of the project is the combination between external and internal expositive areas, which contribute to create an entertaining and educational environment (edutainment). This variation of closed and open areas, balconies, creates an innovative spacial relationship, allowing the visitor to go into diverse and stimulating environments, all well illuminated and ventilated.

Extract from the jury’s comment:

This project presents a language appropriate to the transiciency of fairs like the Expo, having rational design based on structural elements for easy assembly and disassembly. It has at the same time a strong and suggestive identity, obtained by the use of translucent nylon recyclable sails as side walls.

The ‘kinetic architecture’, set in motion by the wind, together with the choice of a translucent material, creates an effect of great attractiveness and interest, turning a geometric solid in a diaphanous volume.

Brazilian Pavilion Expo 2015 Milan

Brazilian Pavilion Expo 2015 Milan – Building Information

Gustavo Costa (ATRIA)
Federico Florena (tiarstudio)
Danilo Fontes (ATRIA)
Larissa Sudbrack (ATRIA)
Matheus Mendes (ATRIA)
Rafaella Brasileiro (ATRIA)
Antonello de Leo (tiarstudio)

To view the winning submissions go to

Brazilian Pavilion Expo 2015 in Milan images / information from tiarstudio

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