Inside Fashion Store Vienna, Austrian Retail Design, Shop Building Austria

Inside Fashion Store : Vienna Shop

Viennese Retail Building, Austria – design by Söhne & Partner Architekten

28 Mar 2012

Inside Fashion Store Wien

Design: Söhne & Partner Architekten

Location: Neubaugasse, Vienna, Austria

Inside Fashion Store – Cool but welcoming

This new Austrian store is located in Vienna’s Neubaugasse. Inside Fashion store presents fashion by international designers. Söhne & Partner Architects tried to design the interior in a discreet but appealing way. One challenge was the size of the new shop. Only 100m² now appear to be much more extensive.

photos : Severin Wurnig

The Concept

The Neubaugasse in Vienna is close to the famous shopping street Mariahilfer Straße. Thus, the designers of Söhne & Partner Architects tried to implement the new shop into the appearance of the street. However, it should be an eye-catcher and invite pedestrians to go inside. The main goal of the design was to create a straight and clear space since the fashion speaks for itself. Big mirror surfaces assist to make the space seemingly bigger. People who are passing by should be guided into the store. The colour turquoise directs the customers through the shop while the interior is mainly white and sober in order to present the fashion at the best.

photos : Severin Wurnig

Inside Fashion Store Vienna – Building Information

Title: Inside Fashion Store
Location: Neubaugasse 12-14, 1070 Vienna, Austria
Opening Times: Monday – Friday 10:00am – 7:00pm, Saturday 10:00am – 6:00pm

Design: Söhne & Partner Architekten
Photos: Severin Wurnig
Renderings: miss3

Inside Fashion Store Vienna images / information from Söhne & Partner Architekten

Söhne & Partners

Retail Building

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