Inside Fashion Store – Vienna Shop Design, Austrian Retail

Inside Fashion Store Vienna, Austrian Retail Design, Shop Building Austria

Inside Fashion Store : Vienna Shop

Viennese Retail Building, Austria – design by Söhne & Partner Architekten

28 Mar 2012

Inside Fashion Store Wien

Design: Söhne & Partner Architekten

Location: Neubaugasse, Vienna, Austria

Inside Fashion Store – Cool but welcoming

This new Austrian store is located in Vienna’s Neubaugasse. Inside Fashion store presents fashion by international designers. Söhne & Partner Architects tried to design the interior in a discreet but appealing way. One challenge was the size of the new shop. Only 100m² now appear to be much more extensive.

Inside Fashion Store Inside Fashion Store Vienna Inside Fashion Store Wien Inside Fashion Store Vienna
photos : Severin Wurnig

The Concept

The Neubaugasse in Vienna is close to the famous shopping street Mariahilfer Straße. Thus, the designers of Söhne & Partner Architects tried to implement the new shop into the appearance of the street. However, it should be an eye-catcher and invite pedestrians to go inside. The main goal of the design was to create a straight and clear space since the fashion speaks for itself. Big mirror surfaces assist to make the space seemingly bigger. People who are passing by should be guided into the store. The colour turquoise directs the customers through the shop while the interior is mainly white and sober in order to present the fashion at the best.

Inside Fashion Store Inside Fashion Store Vienna Inside Fashion Store Wien Inside Fashion Store Vienna
photos : Severin Wurnig

Inside Fashion Store Vienna – Building Information

Title: Inside Fashion Store
Location: Neubaugasse 12-14, 1070 Vienna, Austria
Opening Times: Monday – Friday 10:00am – 7:00pm, Saturday 10:00am – 6:00pm

Design: Söhne & Partner Architekten
Photos: Severin Wurnig
Renderings: miss3

Inside Fashion Store Vienna images / information from Söhne & Partner Architekten

Söhne & Partners

Retail Building


To see all listed projects on a single map please follow this link.


Vienna Architecture

Austrian Architecture

Austrian Architects

Vienna Architecture

Town Town Office Tower, Vienna, Austria
Coop Himmelb(l)au
Town Town Erdberg Building
image © ISOCHROM.com, Vienna

Town Town Office Tower

Intercity Vienna
SADAR+VUGA
Intercity Vienna
image from architects

Intercity Vienna


Vienna Architecture Walking Tours

Retail Buildings

Shop Buildings

Store Designs

Beaugrenelle Shopping Mall, Paris, France
Agence Search
Shopping Centre France
image from architects

Beaugrenelle Shopping Centre

Varyap Shopping Living Center, Ataşehir, Istanbul, Turkey
EAA-Emre Arolat Architects
Varyap Shopping Center
image from architects

Varyap Shopping Center

Australian Store Design

Website: Vienna

Comments / photos for the Inside Fashion Store Vienna page welcome

Inside Fashion Store Vienna : page

Website: Söhne & Partner