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Myer Department Store Sydney, Australia
Department Store Sydney – design by Laboratory for Visionary Architecture
8 Aug 2010
Myer Department Store Show
Myer’s Jennifer Hawkins struts out of seashell sculpture for spring/summer show
Summer, sand and seashells were the inspiration for the set designed by Chris Bosse LAVA and Amanda Henderson Gloss Creative for the Myer
Spring Summer 11 Collections Launch held last night in Sydney.
The giant seashell set was a sand-coloured plywood installation 18m long and 5m high, digitally designed and CNC cut and consisted of 2000 pieces put together like a puzzle.
“We essentially used the geometry of a triton shell which is strictly mathematical but occurs in many beautiful manifestations. We digitised the idea and sliced it into buildable components. The models moved through the shell and then onto the catwalk,” said Bosse.
The seashell theme allowed many moods, from sea goddesses at sunrise to sirens at sunset, creating another world for the thirty Australian designers on show.
“The shell is reflective of both the blonde colours of this season and the bleached beauty of the Australian beach. I love shells for their organic shapes, they really are the ‘architects of the ocean’ with their efficient and beautiful mathematical formulae,” said Henderson.
The three-dimensional installation is another collaboration between Chris Bosse and Amanda Henderson. They worked together on the awardwinning bubble Melbourne Cup Moet Marquee in 2005.
The Myer Collections Launch SS11 took place at the Eveleigh Carriageworks in Sydney on 5 August 2010. Myer’s vision is to create original creative environments for its fashion launches reflecting its own innovative approach to design.
German-born architect Chris Bosse has always been attracted to multidisciplinary collaborations. He bases his work on the computerized study of organic structures and resulting spatial conceptions. Having been involved with the Beijing Watercube, he pushes the boundaries of architecture by digital and experimental form finding. LAVA`s philosophy is about building MORE WITH LESS and merging nature with technology.
Myer Department Store Sydney – Design Information
Creative Concept: Amanda Henderson, Gloss
Architectural Co-creator: Chris Bosse, LAVA
Manufacturing: Staging Rentals
Laboratory for Visionary Architecture Asia Pacific
Chris Bosse, Tobias Wallisser, Alexander Rieck with Jarrod Lamshed
Sydney – Stuttgart – Abu Dhabi – Shanghai
Myer Department Store Sydney, Australia images / information from LAVA
Location: Myer Department Store, Sydney, New South Wales, Australia
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