Moody Mooncake Pavilion in Shanghai

Moody Mooncake Pavilion, Showroom Shanghai, Retail Interior, Chinese Store Images

Moody Mooncake Pavilion in Shanghai

Modern Shop Installation Design in China – design by WAY Studio

16 Aug 2019

Moody Mooncake Pavilion

Interior & Installation Design: WAY Studio

Location: Shanghai, People’s Republic of China

Moody Mooncake Pavilion Shanghai

WAY Studio has created an undulating pop-up installation, the Moody Mooncake Pavilion, for moody MOONCAKE, exhibiting their newest collection of mooncakes from this year and last.

Moody Mooncake Pavilion Shanghai

The concept for moody MOONCAKE’s collection this year is that of a moonlit lotus pond. The installation transforms this Chinese ideology into an abstract spatial composition. The poetics of mountains and rivers are brought into this urban environment. The installation, like a black and white Chinese painting, or like the rising mist of a summer pond in the dawn of day, mimics the undulation of water as lotuses’ rising disrupts its surface – capturing stillness in motion.

Moody Mooncake Pavilion Shanghai

Abstraction of this Chinese ideology within the urban environment.

Moody Mooncake Pavilion Shanghai

From out to in, from low to high, drawing people in.

Moody Mooncake Pavilion Shanghai

The pavilion is located in the south entrance of Jing’an Kerry Center North, Shanghai. The installation sits low on all sides and rises in the middle, drawing in visitors. Three separate spaces display this year’s “lotus pond” collection, last year’s geometric collection, and a bar area for tasting and sales. Three entrances, placed strategically along the mall’s circulation, draws in visitors into the central area of the installation where you can interact with the screen or take photographs. The translucent waveform partitions provide clear zoning for each function yet at the same time allow for open display to all sides.

Moody Mooncake Pavilion Shanghai

Installation made of string allows it to be “played”

Moody Mooncake Pavilion Shanghai

Strings made of silicon are strung through undulating metal pipes, inventive public “play” the installation like a harpsichord.

Moody Mooncake Pavilion Shanghai

The pure white installation stands out amidst the festival of colors within the mall, and acts as a back drop for the delicate features within the mooncake design. The absolute whiteness is also an extension of lotus flowers’ symbolization of purity in Chinese ideology, as lotuses are made more magnificent by the contrast to their muddy environment.

Moody Mooncake Pavilion Shanghai

Two different sets of displays were designed specifically for each collection. For the newest collection, layers of “lotus leafs” grows in “still water”.

Moody Mooncake Pavilion Shanghai

The pop-up installation will be open at Jing’an Kerry Center till September 13th.

Moody Mooncake Pavilion Shanghai Moody Mooncake Pavilion Shanghai

Moody Mooncake Pavilion, Shanghai – Building Information

Function:moody MOONCAKE Pop-up Pavilion
Client:moody MOONCAKE
Location: Kerry Center, Shanghai, P.R.China
Area:60 sqm
Height:3.54 m
Design Team: Zheng Tao, Fernie Lai, Alan Hung, Zhang ZeQun, Li XuDong

Moody Mooncake Pavilion Shanghai

Photography:Tian FangFang

About WAY Studio:
WAY Studio is an innovative architecture and design studio with a focus on coalescing architecture with art and technology. With consideration for artistic representation at its core, WAY Studio has focused on discovering new possibilities through cross-disciplinary collaborations. We are highly experienced in interdisciplinary work alongside artists, designers, consultants, engineers and more, seeking new possibilities in every situation. We are interested in looking towards what is next, to pioneer a new WAY, and to find the balance between people and nature, culture and technology. WAY Studio currently has offices in Beijing, Hong Kong and Vancouver.

Moody Mooncake Pavilion in Shanghai images / information received 160819

Location: Shanghai, China




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