VÈLO7 Cycle Shop, Poznań Architecture, Retail Interior Poland, Commercial Project Images
VÈLO7 Cycle Shop in Poznań
Contemporary Retail Building in Poland – design by mode:lina™
4 Sep 2017
VÈLO7 Cycle Shop
Location: Poznan, Poland
VÈLO7 Cycle Shop
VÈLO7 is a group of bicycle enthusiasts who want to share their passion with others. Interested in offering best quality bicycles to their customers, they have decided to create a unique place that would refect their common fascination. This job was entrusted to a befriended studio – mode:lina™.
„We are crazy about bicycles. We can race, ride and ramble on about them all the time. Bicycles defnitely get us going.” – VÈLO7
The cyclists needed a multifunctional space which could easily accommodate the functions of a bike shop, service and repair and a place for bike testing. Knowing that inVÈLO7 it is all about two-wheelers, our designers tapped into bicycle inspirations.
The triangular forms and slant surfaces used throughout the interior refer to the shape of the bicycle frame. Its characteristic geometry was also translated into specially designed bike racks, which resulted in additional space for bike presentation.
Apart from bicycle inspirations, the designers also applied the visual identifcation of the brand and its logo created byMinima Advertising People™. As the brand is owned by genuine enthusiasts, their passion and commitment had to be refected already at the graphic level. The black-and-white interior matches the visual representation of VÈLO7, while the dividing lines and lighting refer to its triangular logo.
The ground plan of the entire store provides for the ultimate, albeit slightly concealed, cycling-related element. The respective zones are divided in a way that resembles a bicycle wheel with the display zone located in the centre (the hub) and converging lines representing the spokes. The interior has a dynamic form which is to refect the rhythm of bicycle races.
VÈLO7 Cycle Shop – Building Information
Project: VÈLO7Cycle Shop / VÈLO7 Sklep rowerowy
Project Team: Paweł Garus, Jerzy Woźniak, Anna Kazecka
Completion: Wrzesień 2017 / September 2017
Location: ul. Głogowska 125, Poznań
Area: 100 sqm
Photography: Patryk Lewiński
VÈLO7 Cycle Shop Poznań images / information from mode:lina architects
Location: Poznań, Poland
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