Homecore Shop in Les Champs-Elysées, Paris

Homecore Shop in Les Champs-Elysées, Paris, French Commercial Interior, Architecture Images

Homecore Shop in Les Champs-Elysées, Paris

New Retail Project in the Capital of France – design by STUDIO MALKA ARCHITECTURE

5 Feb 2019

Homecore Shop

Design: STUDIO MALKA ARCHITECTURE

Location: Les Champs-Elysées, Paris

Homecore Shop

Paris based menswear label Homecore, created over 25 years ago as the first streetwear brand in France, has commissioned Studio Malka Architecture to design his brand new shop in Les Champs-Elysées.

Homecore Shop in Les Champs Elysees Paris

This project is inspired by the legendary spraycan logo Krylon and Homecore’s Color Therapy concept. It’s a check to graffiti, a love decalaration to the « Peace, Love, Unity and Having Fun » fundamental statements of this culture.

Homecore Shop in Les Champs Elysees Paris

Seven arches define the facade; they are the origin of the chromatic axis that crosses the shop, just like dropped shadows. Those openings are the Newton’s prism that disperses white light into the sprectrum colors. The shop turns into a chromatic space, a physical representation of the chromatic circle where vivid tints intersect and add up on each crossing, creating alliances between the masses.

Homecore Shop in Les Champs Elysees Paris

Homecore Shop in Les Champs Elysees Paris

Homecore Shop in Les Champs Elysees Paris

The intersection of each of the arcs creates an additive color ; red adds to blue to create purple, or to yellow for orange …Each radiation corresponds to a refractive index, and each intersection is an additive synthesis of the circle where the colors transforms itself.

Homecore Shop in Les Champs Elysees Paris

This project is a three-dimensional representation of the chromatic circle, and gives tangible form to the immaterial space of the spectrum, where the color structures the space just as a material.

Homecore Shop in Les Champs Elysees Paris

Homecore Shop in Les Champs Elysees Paris Homecore Shop in Les Champs Elysees Paris

“ The new architecture permits colour organically as a direct means of expressing its relationships within space and time. » Theo Van Doesburg, Towards a plastic Architecture 1924

Homecore Shop in Les Champs Elysees Paris Homecore Shop in Les Champs Elysees Paris

STUDIO MALKA ARCHITECTURE

Photography:

Homecore Shop in Les Champs-Elysées, Paris images / information received 050219

Homecore

Location: Les Champs-Elysées, Paris, France




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