YME Universe Concept Store, Oslo

YME Universe concept store in Oslo, Norway Shop Interior, Images, Karl Johans gate Architecture

YME Universe Concept Store

Shop Interior at Karl Johans gate 39, Oslo, Norway – design by Snohetta

27 Nov 2014

YME Universe Concept Store in Oslo

Location: Oslo, Norway

Design: Snøhetta, architects

YME is located between the Royal Palace and the Parliament in Karl Johans gate 39, in a beautiful and historic building from 1844 previously described as a “Paris in miniature”. YME is inspired by stores such as Colette in Paris, Corso Como in Milan, and Dover Street Market in London, and it is a curated universe of fashion, art, interior, and design.


The store’s design and interior created by YME Studios in collaboration with Snøettta features an art gallery, a bookstore, a café, and a future roof garden. Art exhibitions are frequently found alongside the merchandise, as are signings, launches, in-store appearances, and fashionable happenings.

Through a six month long process, YME Studios and Snøhetta have collaborated on the design of fixed elements, infrastructure, lighting, material choice, and the important spatial concepts creating the frames of the YME Universe. The ambition was to create a universe based on the saga about YME that would take Oslo and Norway out to the rest of the world.

Different expressions meet on a variety of platforms in a gathered yet schizophrenic expression. Ideas are manifested in physical objects based on the Norse story of creation, where YME was created out of Fire from Muspelheim and Ice from Niflheim, and where Odin, Vilje, and Ve in the end had to kill YME for the world to be created.

YME Universe Concept Store – Building Information

Location: Oslo, Norway
Typology: Retail store
Size: 1,000 sqm
Status: Built
Client: YME Studios

[more images available – online soon]

YME Universe Concept Store in Oslo images / information from Snøhetta


Location:Karl Johans gate 39, Oslo ‘

Norwegian Architects

Norwegian Buildings – Selection:

The Munch Museum
Design: HerrerosArquitectos
Munch Museum
model by Jorge Queipo, photo by Federico López

Munch Museum Building Oslo

Oslo Operahouse – cultural building
Design: Snøhetta
Norwegian Operahouse
photo : Statsbygg

Oslo Operahouse

Oslo Buildings

Barcode Development Oslo – Bjørvika Buildings

Eco Cube
Design: a-lab
Eco Cube
picture : a-lab

Eco Cube Oslo

Comments / photos for the YME Universe Concept Store in Oslo – Karl Johans gate 39 Building page welcome

YME Universe Concept Store in Oslo Building

Website : Snøhetta