Houdini Sportswear Shop in Oslo

Houdini Sportswear Shop, Retail Interior Norway, Norwegian Architecture Photos, Architect

Houdini Sportswear Shop in Oslo

Retail Interior, Norway – design by Snohetta, architects

16 Dec 2016

Faust Store in Oslo

Location: Hegdehaugsveien 34, Oslo, Norway

Design: Snøhetta, architects

Snøhetta designs Houdini Sportswear’s first brand retail hub in Oslo

Houdini Sportswear Shop

The Swedish outdoor company Houdini opened its first store in Oslo last week. Located in one of Oslo’s most bustling and fastest growing retail areas, the recently opened signature store marks the launch of a new retail brand concept for Houdini. This new environment has been conceptualized, designed and developed in close collaboration with the interdisciplinary team at Snøhetta, resulting in a retail space known as the Houdini hub.

Houdini Sportswear Shop

Houdini Sportswear Shop

Houdini Sportswear Shop

Houdini Sportswear Shop

“With more than ten year’s presence in the Norwegian market, opening the first signature hub in Oslo was a natural choice and we wanted to make sure it will be an including experience for our users. We’ve always admired Snøhetta’s work and only an architect with a shared passion for innovation could help us create such an overhaul of the consumer experience”, says Josef Nyström from Houdini Sportswear in Norway.

Houdini Sportswear Shop

Houdini Sportswear Shop

Houdini Sportswear Shop

Houdini Sportswear Shop

The design of the Houdini hub in Oslo takes its inspiration from nature – an approach that lies in the DNA of all what Houdini offers and strives to be. The physical space is shaped utilizing the geometric form and patterns of the hexagon. The interior is characterized by lite pine wood elements of various sizes and dimensions. Scalable and modular furniture creates a dynamic and calm sensation in a backdrop of the rough cement walls.

Houdini Sportswear Shop

Houdini Sportswear Shop

Houdini Sportswear Shop

The 70m2 signature hub redefines the shopping experience as you know it. You will not be able to find a regular checkout counter and you are welcomed by the Houdini Hangout area. The customer experience is essential to this idea and is realized in two main components; the glade, a flexible structure that doubles as a sitting area and display, which can be ever changing depending on both function and season; and the point of comradery (POC), the central counter formed as a retail based social space. The latter can metaphorically be seen as an “architectural campfire”. These areas are conceived as flexible and adaptable spaces, creating a sense of informal meeting zones.

Houdini Sportswear Shop

Houdini Sportswear Shop

Houdini Sportswear Shop

The store opened on December 7th in Hegdehaugsveien 34 in Oslo.

Houdini Sportswear Shop

Houdini Sportswear Shop

Houdini Sportswear Shop

All photography by Kristian Harby

Faust Store Oslo images / information from Snøhetta

Snøhetta on e-architect


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Norwegian Architecture

Norwegian Architecture Designs – chronological list

Another Oslo store design by Snøhetta on e-architect:

Aesop Store, Prinsensgate
Aesop Store in Oslo
photo from architects
Oslo store design by Snøhetta

Norwegian Architects

Norwegian Buildings – Selection:

The Munch Museum
Design: HerrerosArquitectos
Munch Museum
model by Jorge Queipo, photo by Federico López

Munch Museum Building Oslo

Oslo Operahouse – cultural building
Design: Snøhetta
Norwegian Operahouse
photo : Statsbygg

Oslo Operahouse Building




Website : Faust Store in Oslo by Snøhetta

Oslo Buildings

Barcode Development Oslo – Bjørvika Buildings

Eco Cube
Design: a-lab
Eco Cube
picture : a-lab

Eco Cube Oslo

Comments / photos for the Faust Store Oslo – Norwegian Shoemaker Shop Interior page welcome

Faust Store Oslo Building

Website : Snøhetta