Faust Store Oslo, Shoemaker Shop Interior Norway, Norwegian Architecture Photos, Architect
Faust Store Oslo
Norwegian Shop Interior + Visual Identity: Norway Retail – design by Snohetta, architects
17 Nov 2016
Faust Store in Oslo
Location: Dronning Eufemias gate 10, Oslo, Norway
Design: Snøhetta, architects
Snøhetta designs signature store and visual identity for high-end shoemaker Faust
“Now I take you into my keeping, a welcome, and silent guest.” – Faust
November 17, 2016 – For the high-end shoemaker Faust, Snøhetta has created a complete visual identity
and the brand’s very first signature store. With a truly interdisciplinary approach,
Snøhetta presents a coherent design including retail design, web design, signage,
and brand design for everything from business cards to shoe boxes, as well as a
customized typeface bringing all the elements together.
Coming from a family of shoemakers, Faust founder Álvaro Miranda started up his
Oslo-based bespoke boutique earlier this year. The store offers both tailor-made
shoes as well as handcrafted ready-made shoes. Customers are invited into the
mysterious world of Faust to be part of the long-established craft of shoemaking
– from the measuring of the feet and carving of the last, to the final sculpting and
sewing of the shoes.
The art of shoemaking has remained practically unchanged for centuries, and Faust
aims to continue the cordwainer’s tradition with a contemporary approach while
honoring their time-tested methods. The artisanship is central in the design concept,
striving to create a personalized experience and a customized result.
The interior design and visual identity both have a strong link to shoemaking as a
craft, with focus on tactility, quality, and elegance. Another important reference for
the design is Johann Wolfgang von Goethe’s legend of Faust from Renaissance times
– a legend which has been the basis for many literary, artistic, cinematic, and musical
works through the ages. The interior elements of the design, including the vaulted
shapes, carved patterns, and the material palette, as well as the brand’s reconceived
typography and color scheme, reference this historical period in which Goethe first
penned the manuscript.
Located in Oslo’s Barcode-area, the 20 square meter space consists of five custom
concrete niches with massive carved wooden doors. The five niches and their vaulted
shapes each have their own specific programmatic purpose; the designer’s personal
cabinet with tools and materials, a place for sitting, a display niche, and two storage
niches. With large-scaled oiled oak doors with a milled and brushed finish, the design
of the cabinetry reflects the handmade details and the tactility of the products being
displayed and sold in the shop. The niches reference a historic, almost religious
architectural language, giving homage to the thoughtful and quality driven trade
of shoemaking. The concrete niches with their weight and massiveness possess a
surreal scale in an otherwise small space, while disappearing into the darkness of the
charcoal colored walls.
Similar references were applied to the branding. Based on several Faustus
manuscripts dated back to the 17th century, a custom-made typeface was created.
The letters are inspired by the strokes and forms of medieval typefaces written with
quill and ink, combined with more modern letter forms for increased legibility and
elegance. The typeface is handwritten and digitalized by Snøhetta, and has become a
key element of the identity used in the logo, on printed elements, and on signage.
The Faust typeface is embossed into the paper on business cards, receipt envelopes,
and greeting cards. The tactile feel and the manual process of embossing function as
a link to the forming and imprinting of leather in the craft of shoemaking. Reinforcing
the historic feel of the design, the color palette consists of a classical grey and a deep
blue. The use of organic paper enhances the tactile quality, and together with the
custom typeface the brand elements contribute to a unique customer experience.
Drawing the link back to today’s digital world, the Faust experience starts online.
Snøhetta designed and developed in its entirety a simple yet elegant website that
allows the customer to gain a greater insight into the process of shoemaking. Applying
the custom typeface and selected colors also digitally gives Faust a holistic and
consistent feel throughout its identity and brand.
Faust Store Oslo images / information from Snøhetta
All photography by Lasse Fløde – lassefloede.com
Address: Dronning Eufemias gate 10, 0191 Oslo, Norway
To see all listed projects on a single map please follow this link.
Norwegian Architecture Designs – chronological list
Another Oslo store design by Snøhetta on e-architect:
Aesop Store, Prinsensgate
photo from architects
Oslo store design by Snøhetta
Norwegian Buildings – Selection:
The Munch Museum
model by Jorge Queipo, photo by Federico López
Munch Museum Building Oslo
Oslo Operahouse – cultural building
photo : Statsbygg
Oslo Operahouse Building
Website : Faust Store in Oslo by Snøhetta
Barcode Development Oslo – Bjørvika Buildings
picture : a-lab
Eco Cube Oslo
Comments / photos for the Faust Store Oslo – Norwegian Shoemaker Shop Interior page welcome
Faust Store Oslo Building
Website : Snøhetta