Faust Store Oslo, Shoemaker Shop Interior

Faust Store Oslo, Shoemaker Shop Interior Norway, Norwegian Architecture Photos, Architect

Faust Store Oslo

Norwegian Shop Interior + Visual Identity: Norway Retail – design by Snohetta, architects

17 Nov 2016

Faust Store in Oslo

Location: Dronning Eufemias gate 10, Oslo, Norway

Design: Snøhetta, architects

Snøhetta designs signature store and visual identity for high-end shoemaker Faust

“Now I take you into my keeping, a welcome, and silent guest.” – Faust

November 17, 2016 – For the high-end shoemaker Faust, Snøhetta has created a complete visual identity
and the brand’s very first signature store. With a truly interdisciplinary approach,
Snøhetta presents a coherent design including retail design, web design, signage,
and brand design for everything from business cards to shoe boxes, as well as a
customized typeface bringing all the elements together.

Faust Store Oslo

Coming from a family of shoemakers, Faust founder Álvaro Miranda started up his
Oslo-based bespoke boutique earlier this year. The store offers both tailor-made
shoes as well as handcrafted ready-made shoes. Customers are invited into the
mysterious world of Faust to be part of the long-established craft of shoemaking
– from the measuring of the feet and carving of the last, to the final sculpting and
sewing of the shoes.

Faust Store Oslo

The art of shoemaking has remained practically unchanged for centuries, and Faust
aims to continue the cordwainer’s tradition with a contemporary approach while
honoring their time-tested methods. The artisanship is central in the design concept,
striving to create a personalized experience and a customized result.

Faust Store Oslo

The interior design and visual identity both have a strong link to shoemaking as a
craft, with focus on tactility, quality, and elegance. Another important reference for
the design is Johann Wolfgang von Goethe’s legend of Faust from Renaissance times
– a legend which has been the basis for many literary, artistic, cinematic, and musical
works through the ages. The interior elements of the design, including the vaulted
shapes, carved patterns, and the material palette, as well as the brand’s reconceived
typography and color scheme, reference this historical period in which Goethe first
penned the manuscript.

Faust Store Oslo

Located in Oslo’s Barcode-area, the 20 square meter space consists of five custom
concrete niches with massive carved wooden doors. The five niches and their vaulted
shapes each have their own specific programmatic purpose; the designer’s personal
cabinet with tools and materials, a place for sitting, a display niche, and two storage
niches. With large-scaled oiled oak doors with a milled and brushed finish, the design
of the cabinetry reflects the handmade details and the tactility of the products being
displayed and sold in the shop. The niches reference a historic, almost religious
architectural language, giving homage to the thoughtful and quality driven trade
of shoemaking. The concrete niches with their weight and massiveness possess a
surreal scale in an otherwise small space, while disappearing into the darkness of the
charcoal colored walls.

Faust Store Oslo

Similar references were applied to the branding. Based on several Faustus
manuscripts dated back to the 17th century, a custom-made typeface was created.
The letters are inspired by the strokes and forms of medieval typefaces written with
quill and ink, combined with more modern letter forms for increased legibility and
elegance. The typeface is handwritten and digitalized by Snøhetta, and has become a
key element of the identity used in the logo, on printed elements, and on signage.

The Faust typeface is embossed into the paper on business cards, receipt envelopes,
and greeting cards. The tactile feel and the manual process of embossing function as
a link to the forming and imprinting of leather in the craft of shoemaking. Reinforcing
the historic feel of the design, the color palette consists of a classical grey and a deep
blue. The use of organic paper enhances the tactile quality, and together with the
custom typeface the brand elements contribute to a unique customer experience.

Drawing the link back to today’s digital world, the Faust experience starts online.
Snøhetta designed and developed in its entirety a simple yet elegant website that
allows the customer to gain a greater insight into the process of shoemaking. Applying
the custom typeface and selected colors also digitally gives Faust a holistic and
consistent feel throughout its identity and brand.

Faust Store Oslo

Faust Store Oslo images / information from Snøhetta

Snøhetta

All photography by Lasse Fløde – lassefloede.com

Address: Dronning Eufemias gate 10, 0191 Oslo, Norway


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Norwegian Architecture

Norwegian Architecture Designs – chronological list

Another Oslo store design by Snøhetta on e-architect:

Aesop Store, Prinsensgate
Aesop Store in Oslo
photo from architects
Oslo store design by Snøhetta

Norwegian Architects

Norwegian Buildings – Selection:

The Munch Museum
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Munch Museum
model by Jorge Queipo, photo by Federico López

Munch Museum Building Oslo

Oslo Operahouse – cultural building
Design: Snøhetta
Norwegian Operahouse
photo : Statsbygg

Oslo Operahouse Building




Website : Faust Store in Oslo by Snøhetta

Oslo Buildings

Barcode Development Oslo – Bjørvika Buildings

Eco Cube
Design: a-lab
Eco Cube
picture : a-lab

Eco Cube Oslo

Comments / photos for the Faust Store Oslo – Norwegian Shoemaker Shop Interior page welcome

Faust Store Oslo Building

Website : Snøhetta