Apple Store World Trade Center Oculus, New York

Apple Store World Trade Center Oculus NYC, Manhattan Retail Building, WTC New York Shop, Architect, Image

Apple Store World Trade Center Oculus

WTC Retail Building in NY, USA: Architecture – design by Bohlin Cywinski Jackson, architects

Oct 14 + 13, 2016

Apple Store WTC Oculus

Apple Store World Trade Center Oculus, Manhattan, NY, USA

Design: Bohlin Cywinski Jackson Architects

Address: Apple Store, 185 Greenwich Street New York, NY 10007

Photos: Peter Aaron

Apple Store WTC Oculus

New York (October 13, 2016) – Apple’s newest Manhattan retail store, designed by Bohlin Cywinski Jackson, opened last month in the recently completed World Trade Center Oculus. Prominently positioned in the epicenter of the bustling transportation hub, the new store is the only space to inhabit two levels and a full quarter of the light-filled structure.

Apple Store World Trade Center Oculus

Featuring 16 bays of storefront glass punctuated by the white steel beams of the Oculus, Bohlin Cywinski Jackson designed this 12,000-square-foot space to emphasize a strong connection to the public atrium, surrounding retail spaces, and adjacent train lines.

Apple Store WTC Oculus

The store’s layout and detailing have been adapted here to complement the expressed structure of the subterranean building and to accommodate the topography of the city streets above.

Apple Store WTC Oculus

Store interiors include Apple’s signature oak tables, along with warm wall and floor finishes, all of which create a welcoming environment that draws customers inside to experience the product, participate in a community workshop, or lounge on one of several moveable cube seats positioned in front of the store’s east wall, which features a large 6K video screen used for product demos and entertainment.

Apple Store WTC Oculus

The World Trade Center store marks Apple’s seventh New York retail space designed by Bohlin Cywinski Jackson-the renowned architecture firm responsible for many of the company’s most notable stores designed in the past 15 years, including the iconic Fifth Avenue ‘Cube.’

Apple Store WTC Oculus

Apple Store WTC Oculus

New York retail stores designed by Bohlin Cywinski Jackson:

Apple Store, SoHo (2002, 2012)
Apple Store, Fifth Avenue (2006, 2011)
Apple Store, West 14th Street (2007)
Apple Store, Upper West Side (2009)
Apple Store, Upper East Side (2015)
Apple Store, Williamsburg (2016)
Apple Store, World Trade Center (2016)

Apple Store WTC Oculus

Apple Store WTC Oculus

Apple Store World Trade Center Oculus New York images / information from Bohlin Cywinski Jackson Architects

Bohlin Cywinski Jackson

Website: Apple Store World Trade Center Oculus

Address: 185 Greenwich Street New York, NY 10007, USA
Phone: (646) 802-3800

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Website: World Trade Center Oculus, New York