New Publicis Group Offices in Milan

New Publicis Group Offices Milan, Commercial Building, Milanese Architecture, Architect, Images, Project, Italian Design

New Publicis Group Offices in Milan

New Commercial Building in Lombardy, North Italy – by D2U (Design To Users) Architects

28 Jul 2016

New Publicis Group Offices Development in Milan

New Publicis Group Offices, Milan

Architects: D2U – Design To Users, an architectural firm based in Milan, Italy

Location: Viale Edoardo Jenner 19, Milan, Italy

D2U: CREATIVE CAMPUS, PUBLICIS GROUP NEW OFFICES

Redevelopment of the building that hosts New Publicis Group offices in Milan, managed by D2U

The original building:
Publicis Group Offices in Milan

The new building:
New Publicis Group Offices in Milan

Milan, July 28th, 2016 – A location that provides serenity, creativity and wellness: these are the strenghts of the new Publicis Group Headquarter in Milan. The building was recently redeveloped by the italian architectural firm D2U – Design to Users.

The architect Jacopo della Fontana D2U founding partner together with Corrado Caruso, was in charge of the development and execution of the project with the goal of turning an abandoned property into a new generation office building.

New Publicis Group Offices Building

“Turning a sad, empty property into an inviting, creative campus presented a huge challenge” says Jacopo della Fontana “overcome thanks to the vision and determination of everyone involved.”

New Publicis Group Offices Building

This vision gave birth to a workplace able to provide a shot of energy and inspire people: a work location in which people spend most of their time and don’t want to leave.

New Publicis Group Offices Building

New Publicis Group Offices Building

“Our work is all about creating, producing and selling ideas.” explains Giorgio Brenna Leo Burnett Group Italy President “This is why we wanted a work location able to provide a shot of energy and inspire our people, our creatives, creating the ideal conditions for them to develop the finest ideas.”

New Publicis Group Offices Building

The new office concept had a positive response among those who visit the Campus on a daily basis, as reflected in the words of Daniela Canegallo, MSLGROUP Italy CEO, who says “Sometimes the form is substance: it is the case of our new campus. A space that allowed us to work differently, breaking down the silos and facilitating a free flow of ideas and a very interesting contamination of different ideas”.

New Publicis Group Offices Building

New Publicis Group Offices Building

Also José M. Vuolo, Leo Burnett Head of Design, recognise the value of the new facilities as well as the opportunities offered by the new spaces: “This job has always been based on an inseparable unit: The Art Director and Copywriter “creative couple”. For this reason, when I first saw the project of an openspace, I flinched. Actually, since we are here, nobody ever worried about it, as we’ve always found the solutions, adapting naturally to the opportunities offered by the new workplace”.

New Publicis Group Offices Building

New Publicis Group Offices Building

Inside the lot there’s a huge private courtyard, measuring 5.000 m2, particularly unusual for such a city as Milan. This space inspired client, architect and property consultant to conceive the transformation of the building into a new facility able to host a Creative Hub of the kind necessary to bring together the various Publicis group brands.

New Publicis Group Offices Building

The facades of the building have been worked on to give them a more interesting and contemporary appearance thanks to the screen-printed, coloured films which create a highly colourful, dynamic effect when seen from the outside. The outdoor space has turned into a garden with café tables and a basketball court, offering the opportunity of taking a walk, attending informal meetings among the large magnolias or simply turning attention for a moment to the fruit trees or vegetable garden.

New Publicis Group Offices Building

New Publicis Group Offices Building

In addition to the three main agencies of the Group (Leo Burnett, Saatchi & Saatchi, Publicis and MSL), the 11.500 m2 office space of the building also hosts other companies, adding up to a total of about 10 brands. To keep the various brand image separate, three different entrances had to be identified, each one with pleanty of visibility from the outside and with its own distinctive appearance on the inside. Most of the ground floor is given over to areas serving all the agencies: we can find here the lounge-bar-restaurant, a big theatre that seats about 100 people, numerous meeting rooms and a crèche. On the lower floor there’s a fully equipped gym while on the large terrace there is room for further informal meetings.

New Publicis Group Offices Building

New Publicis Group Offices Building

The layout of the workspaces on the upper floors has been organized with a common approach marked by several style variants. Overall, the spaces are organized in such a way as to facilitate socialisation and creative interaction, while guaranteeing privacy and allowing each company in the Group to maintain its own distinctive image.

New Publicis Group Offices Building

Among the partners that made the “Creative Campus” possible, we thank the general contractor Mangiavacchi Pedercini and we quote: Arper, Arteco, Avery Danninson Italia, B&B Italia, Brama, Caimi, Cardex, Castellotti, Dieffebi, Emmegi, Falegnameria F.lli Casali, Grandimpianti Ali, Greenwood & Woodn, HW Style, Interface, Laminam, Regent, Sitland, Servizi Tecnologici Bergamo, Tagliabue Sistemi, Trilux, Universal Selecta.

New Publicis Group Offices Building

D2U, Design to Users results from a combination of over 20 years of professional experiences in Italy and abroad. Founded by Jacopo della Fontana and Corrado Caruso in 2003, D2U’s team is made of over 20 professionals such as architects, engineers, designers and project managers. D2U develops creative design solutions for demanding customers (Design to Users) in terms of both quality projects and reliable services. D2U develops creative solutions, compatible with the objectives, the financial restrictions and the practices of professional Clients. Since 2012 D2U Design to Users is partner of PERSPECTIVE Architectural Group, an international network of architects and specialist consultants working together, offering the clients a holistic approach to design projects. www.d2u.it

New Publicis Group Offices Building

New Publicis Group Offices Milan images / information received 280716

Milan Office Buildings


To see all listed projects on a single map please follow this link.




Architecture in Milan, Italy

Milan Architecture Design – chronological list

Milan Architecture Walking Tours

Milan Architecture

Milan Architects

Italian Buildings : Projects outwith major cities

Office Buildings

Italian Architecture in major cities : news + key projects




Milan Office Buildings

Milan Office Developments – Selection

La Serenissima Office, Turati
Park Associati
La Serenissima Building
photo : Andrea Martiradonna

La Serenissima Office

U27 Office building, Milanofiori Nord (Assago)
Park Associati
U27 Office building
image from architects

U27 Office building

B5 Building for RCS Mediagroup, Milan
Barreca & La Varra, Architects
B5 Building for RCS Mediagroup Milan
photo : Paolo Rosselli

B5 Building Milan

Milan Office Building
Park Associati
Milan office building
image from architects

Milan Office Building

CityLife skyscraper – endless Tower
Arata Isozaki & Andrea Maffei Associates
CityLife Milan
image from architects

CityLife Milan Building

Milanofiori North – Business Park Buildings
Erick van Egeraat
Milanofiori North
image from Erick van Egeraat

Milan business buildings

Milanofiori office building, Assago
Park Associati
MilanoFiori NORD office Building
image from architect

Milanofiori office building

Vetreria Airoldi Office Building
Buratti Battiston Architects
Milanese Offices
picture from architect

Vetreria Airoldi Offices Milan

Milan Architect : Practice Listings

Italian Architects

Office Building Designs

Buildings / photos for the Milan Office DevelopmentsMilanese Commercial Architecture page welcome

Milan Office Buildings – page