Gucci Hub Milan Headquarters Building

Gucci Hub, Milan Headquarters Building, Milanese Commercial Building, Kering Spa, Photos

Gucci Hub Milan Headquarters Building

Former Caproni factory – Via Mecenate Building in North Italy – design by Piuarch, Architects

19 Nov 2017

Gucci Headquarters Building in Milan

Architects: Piuarch

Location: Milano, Italy

Gucci Hub Milan Headquarters Building

GUCCI HUB

The old Caproni factory, built in 1915 in the eastern suburbs of Milan, has been brought back to life thanks to a renovation and redevelopment project transforming this old plant – which stands out due to its warehouses with shed-style rooms, large hangar and internal corridors – into the new Milan offices of the famous fashion brand, Gucci.

Gucci Hub Milan Headquarters Building

Photos: Andrea Martiradonna

The premises in via Mecenate, which used to be used for de¬signing, assembling and testing aeroplanes, have now been developed into a large com¬plex holding offices, showrooms and spaces for holding fashion shows and operations con¬nected with graphics, as well as a canteen and restaurant.

Gucci Hub Milan Headquarters Building

The project, based on renovating this indus¬trial site, focuses on enhancing the stylistic features of the 1920s architecture.

Gucci Hub Milan Headquarters Building

Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and outside.

Gucci Hub Milan Headquarters Building

The large hangar, once used for assembling aeroplanes, has been transformed and can now host events and fashion shows, thanks to the careful renovation project. Inside the regular layout of structures, a central pedestrian path connects the axis along via Mecenate to a large covered space: this internal plaza, covered by thin metal structures engineered back at the start of the century, sets out the various functions inside Gucci’s Milan offices.

Gucci Hub Milan Headquarters Building

Pedestrian paths run between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role: running right across the site and smoothly interacting between the old buildings and green spaces. The large plaza, surrounded by exposed brick fronts, is livened up by carefully positioned trees, while a thick wood of lime trees gives the project a distinctly “green” feel, focusing carefully on sustainable design.

Gucci Hub Milan Headquarters Building

The project incorporates a six-storey tower in its industrial fabric of warehouses and hangers, which interacts closely with the old constructions. This parallelepiped, surrounded by a glass facade and covered with a regular pattern of sunscreens, breaks down the site’s symmetry and tends to draw together all the different functions.

Gucci Hub Milan Headquarters Building

Constructed out of glass surfaces, the structure is covered with a web of vertical elements made of a dark-coloured metal that shelter the interiors from the sunlight: this distinctly tall and dark-coloured modern building sets up powerful chromatic relations with the red-coloured exposed bricks of the low-level warehouses.

Gucci Hub Milan Headquarters Building

Gucci Hub Milan – Building Information

Address: Via Mecenate 87, Milan, Italy
Built 2012-16
Architectural design: Piuarch
Floor space: 30.000 sq.m.
Client: Kering Spa
Cost: 95.000.000 euro
Photographs © Andrea Martiradonna

Gucci Hub Milan Headquarters Building

Piuarch
Founded in 1996 by Francesco Fresa, Germán Fuenmayor, Gino Garbellini and Monica Tricario, Piuarch is a group of forty architects and engineers from all over the world led by four partners and 8 associates. It works in the field of architecture, ranging from retail to fashion, office building design, the development of residential complexes, town planning, and cultural recovery works.

The winner of the “2013 Italian Architect of the Year” prize and of two Gold Medals for Honorable Mention at the Milan Triennale, and an exhibitor several times at the Venice Biennale of Architecture, Piuarch is one of the major names in architecture in Milan, with numerous internationally built designs developed for prestigious fashion brands (Dolce & Gabbana, Gucci, Givenchy).

Gucci Hub Milan Headquarters Building

Gucci Hub Milan Headquarters Building images / information received Nov 2017


To see all listed projects on a single map please follow this link.




Architecture in Milan, Italy

Milan Architecture Design – chronological list

Milan Architecture Walking Tours

Milan Architecture News

Milan Architecture

Another Milan building by Architects Piuarch on e-architect:

M89 Hotel
M89 Hotel Milan Building
photo : Andrea Martiradonna
M89 Hotel Milan Building

Milan Office Buildings

Milan Architects

Italian Buildings : Projects outwith major cities

Office Buildings

Italian Architecture in major cities : news + key projects




Milan Office Buildings

Milan Office Developments – Selection

La Serenissima Office, Turati
Park Associati
La Serenissima Building
photo : Andrea Martiradonna

La Serenissima Office

U27 Office building, Milanofiori Nord (Assago)
Park Associati
U27 Office building
image from architects

U27 Office building

B5 Building for RCS Mediagroup, Milan
Barreca & La Varra, Architects
B5 Building for RCS Mediagroup Milan
photo : Paolo Rosselli

B5 Building Milan

Milan Office Building
Park Associati
Milan office building
image from architects

Milan Office Building

CityLife skyscraper – endless Tower
Arata Isozaki & Andrea Maffei Associates
CityLife Milan
image from architects

CityLife Milan Building

Milanofiori North – Business Park Buildings
Erick van Egeraat
Milanofiori North
image from Erick van Egeraat

Milan business buildings

Milanofiori office building, Assago
Park Associati
MilanoFiori NORD office Building
image from architect

Milanofiori office building

Vetreria Airoldi Office Building
Buratti Battiston Architects
Milanese Offices
picture from architect

Vetreria Airoldi Offices Milan

Milan Architect : Practice Listings

Herzog & de Meuron

Italian Architects Firms

Office Building Designs

Buildings / photos for the Gucci Hub Milan Headquarters Building page welcome

Gucci Hub Milan Headquarters Building – page