Southbank by Beulah Tower Competition Melbourne

Southbank by Beulah Melbourne Tower Competition, Architecture Contest Victoria

Southbank by Beulah Tower Competition Melbourne

Contemporary Tower Competition in Victoria, Australia – design by MAD Architects

29 Jul 2018

Southbank by Beulah Melbourne

Design: MAD Architects

Location: Melbourne, Victoria, Australia

Southbank by Beulah in Melbourne

MAD Proposes a New Landmark Building for Melbourne

July 2018 – Beijing, China – MAD reveals its proposal for the “Southbank by Beulah” tower competition. Defying the typical glass, box-like buildings of Melbourne that appear detached from the city’s historic parks and natural local terrain, MAD’s organic design introduces a silhouette of natural forms – mountain, tree, cloud – into the dense city center, offering a distinct and iconic scheme for the skyline, that reconnects citizens with nature.

Southbank by Beulah Melbourne Tower Competition
image by MIR

Selected as the only firm from Asia by Beulah International, MAD is competing alongside BIG, Coop Himmelb(l)au, MVRDV, OMA, and UNStudio to conceive a mixed-use program of more than 220,000sqm for the heart of Melbourne – a piece of urban infrastructure that re-thinks the commercial, residential, retail, and public spaces of the city – along the city’s prestigious waterfront precinct.

Southbank by Beulah Melbourne Tower Competition design
image by MIR

Located at the corner of City Road and Southbank Boulevard, the site is positioned in a dense part of Melbourne’s downtown core, surrounded by a number of other existing towers facing one another.

Southbank by Beulah Melbourne tower building design
images courtesy of architects

Carefully studying the tower’s site and composition, MAD Architects propose a one-tower strategy to avoid over-crowding, provide the surrounding high-rises with open sightlines, and maximize views from the residential and hotel programs on the upper floors.

Southbank by Beulah Melbourne tower building design

At podium level, we break down the typical massing of a retail/mall space, and introduce a human-scale, ‘mountain village’ that invites passersby to explore.

Southbank by Beulah Melbourne tower building design

Urban spaces are stacked vertically, and landscaped with lush green walls and trees to give visitors and residents alike, the feeling that they are in nature, rather than in the middle of the city. The tower rises up out of the village like a tree.

Southbank by Beulah Melbourne tower building design

Clad in transparent glass, it boasts an innovative wood façade structure (Glulam) that appears to be roots twisting upwards, reinforcing the tower’s organic shape; with sky gardens interspersed throughout that vertically extend the urban green.

Southbank by Beulah Melbourne tower building design

The pinnacle of the design is ‘the cloud’ – a cantilevered structure that houses the public amenities for the hotel (lobby, restaurant, bar, and observation deck), and offers 360° views of Melbourne. Composed of an ETFE membrane façade, it is lightweight and features varying degrees of transparency. Towards the edges, ‘the cloud’ becomes translucent, emulating a real cloud so that it gives the sensation of air and lightness, becoming a blur as it blends into the sky.

Southbank by Beulah Melbourne tower building design

At street level, our tower maintains a cohesive design language with the Southbank Boulevard transformation. We replace the existing harsh, unfriendly experience, with an inviting plaza landscape that integrates urban activation spaces, and revitalizes the street level in a way that encourages people to gather and linger. Conceived as a series of small, green foothills that lead pedestrians up to the ‘mountain village’, our scheme links the ground plane to the building.

Southbank by Beulah Melbourne tower building design

We bring nature into the urban context, by remodeling the typical high-rises found in our cities. Materializing as a ‘mountain in the city’, our design establishes open connections between the interior and exterior spaces in the form of large terraces, gardens, and public art zones.

Southbank by Beulah Melbourne tower building design

The results of the “Southbank by Beulah” tower competition will be revealed on August 8th, 2018.

Southbank by Beulah Melbourne tower building design

Southbank by Beulah Melbourne – Building Information

Title: “Southbank by Beulah”
Location: Melbourne, Australia
Date: 2018

Southbank by Beulah Melbourne tower interior design

Typology: Mixed-use commercial, cultural/arts, entertainment, hotel, office, residential
Site Area: 6,000 sqm
Building Area: 225,238 sqm
Building Height: 360m

Southbank by Beulah Melbourne tower building at night

Principal Partners in Charge: Ma Yansong, Dang Qun, Yosuke Hayano
Associate Partner in Charge: Tiffany Dahlen
Design Team: LI Cunhao, SUN Shouquan, Marco Gastoldi, Jennifer Perez-Rojas, WANG Xinyi, Thoufeeq Ahamed, LEI Lei, Jaime Cadarso, Reinier Simons

Southbank by Beulah Melbourne model

Southbank by Beulah images / information received July 2018

MAD Architects

15 Aug 2018
Southbank by Beulah Melbourne Winner
Design: UNStudio, Architects
Southbank by Beulah Tower Competition Winner
image : Norm Li, courtesy of UNStudio

Southbank by Beulah Melbourne Winner

Location:Melbourne, Victoria, Australia




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Southbank by Beulah, Victoria, Australia

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