Los Angeles International Airport : LAX

LAX Project, Los Angeles Airport Building, Tom Bradley International Terminal

Los Angeles International Airport : LAX

Iconic Architectural Media, California, USA – design by Moment Factory

Jun 25, 2013

LAX Tom Bradley International Terminal

Design: Moment Factory

New Tom Bradley International Terminal (TBIT)

The transformation of Los Angeles International Airport with the most advanced multimedia environment in any North American airport.

LAX Tom Bradley International Terminal Building
image from Moment Factory

Moment Factory was commissioned by Los Angeles World Airports (LAWA) to work in collaboration with Marcela Sardi of Sardi Design and Mike Rubin of MRA International as the executive multimedia content producer for seven iconic media features at the New Tom Bradley International Terminal (TBIT) at Los Angeles International Airport (LAX).

LAX Tom Bradley International Terminal Building
image from Moment Factory

The result is the largest immersive multimedia system of any airport in the Americas.

LAX Tom Bradley International Terminal Building
image from Moment Factory

The Moment Factory team created four hours of original video content, as well as multiple interactive capsules, using the latest in high-resolution imaging, 3D effects and even technologies that react directly to people’s movements and real-time airport information.

The overall objective of the media installation is to enhance the passenger experience and bring back the romance and magic of travel. The adventure begins the moment passengers step into the New TBIT, harking back to a time when travel was exotic, whether “lying to foreign shores or arriving in L.A. The latest in multimedia entertainment meets the essential functionality of the airport, turning the terminal into a spectacular, welcoming place to spend time: passengers can simply look around them to indulge in lively vignettes of old Hollywood, calming images of far-o! destinations and visuals that lead the imagination to dream big and discover new lands.

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images from Moment Factory

CREATIVE COLLABORATION FOR A MASSIVE TRANSFORMATION

A project on such a scale requires massive collaboration: the seven iconic media features were designed by Sardi Design and MRA International; Fentress Architects designed the terminal and supported the media intervention and execution of the project; Smart Monkeys Inc. was the system designer and engineer; Electrosonics integrated the whole system; and Moment Factory was the executive content producer.

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images from Moment Factory

With its expertise in architectural media installations, immersive interactive installations and stage productions around the world, alongside a keen sensitivity to the visitor experience, Moment Factory’s team took into account the modern architectural features and multi-story dimensions of the airport terminal to conceptualize and produce media content that strikes an optimal balance between soothing beauty and engaging entertainment. Among many production feats, Moment Factory sent “ilm crews to three continents and worked creatively with dancers, actors and even parrots, turning the studio into a virtual tropical paradise. Over 12 months of work by the “irm’s multi-disciplinary team went into building the multimedia ecosystem, visualizing each animation via physical maquettes as well as 3D computer models, and adjusting all components to achieve seamless, engaging works of multimedia art and design.

Los Angeles International Airport Los Angeles International Airport Los Angeles International Airport
images from Moment Factory

Although the terminal was unveiled last week, it will open to the public late August or early September. The Moment Factory team is still in Los Angeles to complete integration.

Moment Factory making-of: LAX new terminal, the largest immersive system in an airport:

ABOUT MOMENT FACTORY

Moment Factory is a new media and entertainment studio specializing in the conception and production of multimedia environments combining video, lighting, architecture, sound and special effects to create remarkable experiences. With over 300 achievements since its inception in 2001, Moment Factory has developed a unique methodology in the production of multimedia experiences. Productions span the globe and include such clients as Cirque du Soleil, Disney, Madonna, Jay-Z, Sony Pictures, Microsoft, Euronews, the Atlantic City Alliance, the City of Barcelona, and the NFL.

Los Angeles International Airport – LAX information from Moment Factory

LAX Bradley West


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