Selfridges Designer Studio, London Department Store Interior, Oxford St Shopping
Selfridges Designer Studio in London
Oxford Street Retail Outlet, England, UK – design by Nulty+
24 Aug 2016
Selfridges Designer Studio
Location: Oxford Street, London
Selfridges Designer Studio: A union of art, fashion and retail
Nulty has recently completed work on the first phase of Selfridges new Designer Studio, which has recently opened its doors to London’s most fashion conscious shoppers. The new space is designed to provide a fresh and contemporary shopping experience – one that unites the world of art, fashion and retail together.
Spanning 17,000 sq ft, the retail space reflects the new way modern woman shop and dress. Housing over 60 international fashion brands including Moschino, Joseph, J.W.Anderson, Kenzo and Christopher Kane the retail concept also features architectural installations by leading artists such as Anna Lomax and Gary Card.
Working closely with Selfridges, and retail interior design specialists, Campaign, Nulty designed a minimal and low energy LED lighting solution that seamlessly blends with the Studio’s décor. By using a soft colour palette with slight variations in shades of white, the team were able to replicate a sense of serenity and imitate the thoughtful atmosphere of a gallery, whilst providing a consistent vernacular to the overall space.
Designed to minimise interference with the merchandise and installations at eye level, Nulty used integrated track and spotlights around the perimeter of the concessions, and recessed down lights along the central core.
Track fittings are discreet and deliberately placed above each brand zone to subtly outline to shoppers where individual concessions are located. In addition, spotlights were positioned to provide gentle illumination to the art and merchandise, engaging the shoppers as they browse the displays and guiding them around the studio.
The bespoke changing rooms feature a softer level of lighting, designed to make shoppers feel comfortable and confident, whilst avoiding unnecessary shadows. Halo lighting around the mirrors wrap customers in a warm glow and spotlights above carry a brighter accent from the ceiling. The clever rendering of light sources was designed to pair with the instagram-worthy backdrops and selfie-sticks provided to capture the moment on camera.
Energy-efficient lighting was a key factor in the design process throughout and the team managed to achieve this with approximately 15 watts per square metre.
This is the second design that Nulty has delivered for Selfridges this summer, having previously completed the interior lighting for the iconic department stores first all LED scheme, the Body Studio, which opened in July 2016.
Anna Sandgren, Senior Lighting Designer said: “The new Designer Studio has redefined the concept of shopping – it is no longer solely about selling clothes; it is about creating an experience for customers.
“We wanted the lighting scheme to reflect that of a contemporary gallery space – to be still, and not disruptive. We used a consistent design across the studio space to create a feeling of openness, while intentionally highlighting merchandise and art installations to draw people’s gaze to them.”
Selfridges Designer Studio information / images received 240816
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