New Brent Cross Homes, North West London Housing, Building, NW4 Property Development
New Homes in Brent Cross
NW4 Development for City & Suburban Homes, England, UK – design by pH+ Architects
28 Jul 2017
New Housing in Brent Cross
Location: Brent Cross, London NW4
Brent Cross Housing
Design: Architects pH+
Cascading terraces adorn latest Brent Cross scheme to get the green light
Architects pH+ and City & Suburban Homes have received planning permission to build 38 new homes in Brent Cross, an area soon to be transformed by multiple developments. The design of Gladstone Parade therefore responds to the local vernacular but also anticipates the scale and appearance of the schemes yet to come.
The new apartments, ranging from one- to four-bed, will be oriented around a shared garden on a first-floor podium level, with a retail parade and undercroft car park located beneath. Every flat will be granted an aspect that looks out to the street and the garden behind. The use of contrasting brick tones on the exterior of the building have been inspired by the neighbouring buildings and are detailed with deep bronze reveals. These bronze panels reappear at ground level to frame shop fronts along the street’s edge, providing a cohesive and high-quality finish.
A defining characteristic of the development is a series of cascading terraces and balconies to the rear that help break down the overall mass of the building and mediate with the surrounding domestic-scale houses and gardens. Living areas and shared outdoor spaces, where the residents will spend most of their time, are arranged on the inward facing elements of the proposed development, away from the busy Edgeware Road and towards a more peaceful outlook and the south-westerly sunlight.
Andy Puncher, pH+ Director, said: “We are thrilled to receive planning permission for this development as the gateway to the Brent Cross regeneration project. We are deeply committed to progressive but contextual sustainable urban development through high-quality mixed-use schemes. Gladstone Parade will provide much-needed housing, communal spaces and commercial opportunities while creating opportunities for existing and new communities to form and evolve.”
Glen Charles, Founder of City & Suburban Homes, said: “Through a careful consultation with the London Borough of Brent, we have been able to incorporate their comments into the design of Gladstone Parade. This dialogue between council and the development team ensures that new projects become a successful addition to the local built environment. This is how the planning process should work.”
Ben Rogers, Managing Director at Grade Planning, said: “Located close to Brent Cross and within a part of North-West London which is undergoing a significant amount of regeneration and change, the Gladstone Parade development represents an amazing opportunity to redevelop an under-used site fronting the Edgware Road. The success of the scheme is down to its unique approach to design and layout that responds to the local context in terms of its scale and height, replaces the existing shopping parade to the ground floor but also increases the number of residential units provided across the site from 6 to 38. A robust landscape strategy along the Edgware Road has been developed which will significantly enhance the setting of the new building and its surroundings and will provide outdoor seating areas and a series of more intimate meeting spaces for pedestrians along this key route into Central London.”
Now that the project has received planning permission, it’s due to go on site in Spring 2018 and will complete Summer 2019.
New Homes in Brent Cross London images / information from pH+ Architects
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Brent Cross is in the London Borough of Barnet and contains the Brent Cross Shopping Centre. The area takes its name from an old crossroads near the River Brent and is not in the London Borough of Brent (that local authority lies to the west of the nearby A5 Edgware Road). It has no specific boundaries but in general only premises west of the Brent Cross Flyover, east of the M1 motorway and close to the North Circular are described as being in Brent Cross. The River Brent passes through it, flowing from east to west in a man-made channel.
Website: Visit London
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