CitizenM Shoreditch Hotel London

CitizenM Shoreditch Hotel, East London Accommodation Building, Images, English Architecture

CitizenM Shoreditch Hotel London

Hackney Accommodation Building Development in East London, UK – design by Concrete / EllisMiller, architects

6 Oct 2016

CitizenM Shoreditch London

Location: Shoreditch, East London, England

Design: Concrete / EllisMiller

Citizen M Hotel Shoreditch

Citizen M hotel Shoreditch, is the result of an Anglo/Dutch architectural collaboration between Amsterdam based office Concrete and London based EllisMiller.

EllisMiller created the original masterplan for the Shoreditch Conservation Area and Citizen M were the successful bidders for the hotel element of the masterplan. The hotel’s philosophy “affordable luxery for the people”, was created by Concrete and CitizenM and is based on design focused prefabricated rooms, an extensive, dynamic lobby area and a straightforward architectural design.

Concrete and EllisMiller worked together to have the citizenM identity land into the shoreditch area by creating an overall aesthetic that reflects the CitizenM brand whilst visually celebrating the industrial heritage of the site. The collaboration resulted in a project that is strikingly urban, with the key architectural motif of the brick pattern of the building referring to the sites past use as a brick railway viaduct.

CitizenM concept and design: Concrete and CitizenM
Masterplan Shoreditch Conservation area: EllisMiller
Architecture Citizen M Hotel Shoreditch: Concrete/EllisMiller
Interior design: Concrete

The third citizenM in London, situated right in the heart of the bustling Shoreditch neighbourhood!

SHORT STORY
The new citizenM in Shoreditch will be the third citizenM in the city of London, situated in the heart of the
bustling Shoreditch neighbourhood, a location in London destined to be a perfect fit for the citizenM affordable
luxury attitude.

CitizenM Shoreditch Hotel London

Photos : Richard Powers

The entrance is located on the ground floor, and attracts the attention of pedestrians with a
colourful art piece by AVAF which extends the street art look and feel of the Shoreditch area. Guests are
guided upstairs to the lobby via the iconic citizenM staircase. citizenM Shoreditch offers 216 rooms stacked on
top of the first floor lobby, as well as living rooms, canteenM and a balcony overlooking the vibrant Shoreditch
scene. The hotel is located within a two-minute walk from Shoreditch High Street Overground station and
opposite the ELLX viaduct, a key feature of the area, which will partly cover the newly developed Holywell
Court.

CitizenM Shoreditch Hotel

LOCATION
citizenM is the perfect starting point for exploring and enjoying Shoreditch. Since the 1990s Shoreditch has
transformed from an underdeveloped area into a popular and fashionable part of London. Many industrial
warehouses have been converted into flats and offices, of which many accommodate the creative industry.

CitizenM Shoreditch Hotel

The transformation also brought bars, restaurants and galleries to the area, creating a vibrant social and
cultural scene that seamlessly fits in with the affordable luxury attitude of citizenM. citizenM is part of a larger
urban development designed by Ellis Miller that consists of small-scale retail, workspaces and apartments.
The heart of the development is Holywell Court, a square partly covered by the ELLX viaduct that will host
markets and events.

CitizenM Shoreditch Hotel CitizenM Shoreditch Hotel

THE ARCHITECTURE
Based on the citizenM concept, as developed over the years by concrete and citizenM, the architecture of
citizenM Shoreditch is the result of an Anglo/Dutch architectural collaboration between Amsterdam based
concrete and London based EllisMiller. EllisMiller created the original masterplan for the Shoreditch
Conservation Area and citizenM were the successful bidders for the hotel element of the masterplan.

CitizenM Shoreditch Hotel

concrete and EllisMiller worked together to bring the citizenM identity into the Shoreditch area, by creating an
overall aesthetic that reflects the citizenM brand, whilst visually celebrating the industrial heritage of the site.
The collaboration resulted in a project that is strikingly urban, with the key architectural motif of the brick
pattern of the building referring to the sites past use as a brick railway viaduct.

CitizenM Shoreditch Hotel

The building is situated on the exact location of a former railway viaduct, and was designed in line with a
similar, still active, viaduct north of the hotel. A two-storey steel structure follows the repetition, proportions and
exact same width of the original railway viaduct. This steel base is divided in several bays that create space for
retail and the hotel entrance on the ground floor. The hotel lobby on the first floor is suspended under the steel
structure, resulting in a balcony overlooking the old tube trains on top of a building on the other site of the
street. Eight storeys of prefabricated room modules have been placed on top of the steel base which house
the hotel rooms. Windows of several room modules are bound together by large frames, breaking down the
scale of the building and referring to the original old warehouse brick pattern.

CitizenM Shoreditch Hotel

THE ROOM
The underlying philosophy of citizenM has always been affordable luxury for the people. All guest rooms are
equipped with an amazing king-size bed and a great shower. The room is controlled with a tablet mood pad
which allows guests to dim or colour the lights, close the curtains, control the room climate and watch
television or connect their personal device to it. To make life even easier, every room is equipped with a small
desk with sockets to charge all mobile devices whatever the plugs’ origin. Guests can personalise their room to
feel even more at home by changing the colour of the lights. Each room has two artworks selected by The
Public House of Art in collaboration with citizenM.

CitizenM Shoreditch Hotel

THE LOBBY
The citizenM lobby is raised from the street and located on the first floor level. The lobby is enclosed by a large
floor to ceiling glass façade that offers a great view over the Holywell Court square. The entrance on the
ground floor level is marked and covered by the overhanging first floor lobby. A colourful mural by AVAF that
runs all the way up to the first floor, combined with the iconic spiral staircase, invites people to enter the
building and visit the hotel.

CitizenM Shoreditch Hotel

Arriving on the first floor guests have a clear view of the entire space, including the
typical citizenM cabinet that runs along the lobby and guides them to the check-in, a lounge bookcase bench,
collectionM, the bar and canteenM with large communal tables. A see-through fireplace within a freestanding
cabinet on the other side creates two living rooms adjacent to the covered outside balcony. This balcony has a
balustrade table which offers a great view of Shoreditch playful features; four brightly graffitied tube trains with
monthly changing art that peek over the brick walls opposite.

CitizenM Shoreditch Hotel

GENERAL INFORMATION

citizenM is a Dutch hotel group that opened its first hotel at Schiphol Airport in 2008 (upscaled in 2016),
followed by Amsterdam City in 2009, citizenM Glasgow in 2010, citizenM London Bankside in 2012 and
citizenM Rotterdam, Times Square NY, Paris Charles de Gaulle in 2014, Tower of London in 2016 and now
Shoreditch. citizenM aims to expand by building over 20 additional hotels over the coming years.

CitizenM Shoreditch Hotel

citizenM New york Bowery is the next to open, soon to be followed by Paris La Defense and Paris Gare de Lyon. The
development of more hotels in Boston, Paris and Seattle is currently in progress. A collaboration with the Hong
Kong based Artyzen Hospitality Group will help citizenM expand in Southeast Asia in the years to come,
starting with citizenM Shanghai and citizenM Taipei to open in 2017.

CitizenM Shoreditch Hotel

concrete co-created the concept of citizenM from the earliest beginnings in 2005 as a holistic plan, setting the
boundaries for every creative process in all disciplines involved. As for the citizenM Shoreditch project,
concrete designed the architecture of the building within the master plan by EllisMiller architects, and designed
the interiors of all public areas and guestrooms.

CitizenM Shoreditch Hotel

The philosophy
“To all travellers long and short haul.
To the weary, the wise and the bleary eyed.
To the suits, weekenders, fashion baggers and affair-havers.
To the explorers, adventurers and dreamers.
To all locals of the world from Amsterdam, Boston and Cairo to Zagreb.
To all who travel the world with wide eyes and big hearts.
To all who are independent yet united in a desire for positive travelling.
To those who are smarter than a dolphin with a university degree and
realise you can have luxury for not too much cash.
To those who need a good bed, a cold drink and big fluffy towels.
To all who are mobile citizens of the world.
Citizen M welcomes you all.”

CitizenM Shoreditch Hotel

Find more information about citizenM Shoreditch here: www.concreteamsterdam.nl / www.citizenm.com

CitizenM Shoreditch Hotel

project: citizenM Shoreditch
client: citizenM, voorschoten (nl)
architecture, interior design and concept:
concrete
office address: oudezijds achterburgwal 78a
postal code: 1012 dr
city: amsterdam
country: the netherlands
telephone: +31 (0)20 5200200
e-mail: info@concreteamsterdam.nl
website: www.concreteamsterdam.nl
project location:
address: Holywell Lane,
city: London, Shoreditch
country: United Kingdom
phone: –
e-mail: info@citizenm.com
website: www.citizenm.com

CitizenM Shoreditch Hotel

project information:
project team concrete: Rob Wagemans, Erikjan Vermeulen, Maarten de Geus, Tom Ruijken,
Sofie Ruytenberg, Jurjen van Hulzen
façade design: concrete with EllisMiller, London
styling: Bricks, Amsterdam, NL
artwork exterior: ‘untitled’ by AVAF
wallpaper artwork interior: ‘untitled’ by AVAF
artwork interior: ‘Blue Moon Ooze’ by Alex Da Corte
print on ceiling: ‘untitled’ by Emily Forgot
graphic design: KesselsKramer, Amsterdam, NL
lobby floor area: 505 sq. m. nett
terrace floor area: 26 sq. m.
room floor area: 14 sq. m.
total floor area: 6.859 sq. m. gross
number of rooms: 216
start design: 2012
opening: September 2016
photographer: Richard Powers

CitizenM Shoreditch Hotel

advisors:
masterplan Shoreditch conserv. area: EllisMiller, London, UK
executive architect: Axis, London, UK
structural engineer: Elliot Wood, London, UK
structural engineer modules: Peter Dann, London, UK
lighting consultant: Buro Happold, Bath, UK

CitizenM Shoreditch Hotel

contractors:
main contractor: Bouygues UK
room modules: Polcom, Chojnice PL
shopfitter public spaces: Roord Binnenbouw, Amsterdam, NL
staircase construction: German stairs
facade construction: Metalplast Stolarka, Goleszow, PL
loose furniture: Vitra, Artek, Hay
pendant lighting: Frandsen, Artek, Modernica, Anglepoise and Moooi
LED lighting: TDE, Diemen

CitizenM Shoreditch Hotel London

CitizenM Shoreditch Hotel London images / information from concrete

concrete Amsterdam

Address: 6 Holywell Ln, London EC2A 3ET
Phone: 020 3519 4840


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