Yellow Diamond, Seogyo Building, Hongdae Seoul

Yellow Diamond, Seoul, Seogyo Building, Architecture South Korea, Photos

The Yellow Diamond, Seoul : South Korea Shop / Office / Hall

The Yellow Diamond Building – design by Jun Mitsui & Associates Architects + Unsangdong

17 May 2011

The Yellow Diamond

Seogyo, Seoul, South Korea

The Yellow Diamond – Hongdae B Conceptual Statement

Design: Jun Mitsui & Associates Architects + Unsangdong Architects

The Yellow Diamond building’s triangular site is located in one of the most dynamic, creative districts in Seoul. Surrounded by several universities, the area has an energy and sense that anything is possible. I felt that uninhibited artistic expression was appropriate for the site. I also wanted to celebrate and inspire the tenants that may occupy this building in the future.

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It is envisioned as a center where emerging artists can promote their work. A combination of bright color and rhythm will give the building the impact to support its proposed use. The exterior is angled planes of gold-yellow frit-pattern glass representing a unique gem. As the visitors approach from either direction, they encounter changing sparkle and enjoy glimpses into the retail spaces. The public passage through the building draws pedestrians inside, heightening the intrigue to explore the creative spaces within.

Ms. Myung Hee Chang together with Sangji Corporation (the building owners) are the true visionaries for this project. I am impressed with their desire to develop a challenging, high-design image while responding positively to the existing roughness of the site.

Jun Mitsui, AIA, JIA

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The Yellow Diamond – Building Information

Building Use: Shop, Office, Hall

Design Architects: Jun Mitsui & Associates Architects + Unsangdong Architects

Project Team: JMA: Jun Mitsui, Nicolai Kruger, Ray Wu, Minsu Kim, Yoshie Shinbo Unsangdong: Jang Yoon Gyoo, Shin Chang Hoon, Lee Joon Phyo, Moon Sang Ho, Kim Se Jin, Kim Bong Gyun, Kang Soon Hyung

Location: 357-4-5, Seogyo-dong Mapo-gu, Seoul, South Korea
Structure: RC structure
Floors: 4 basements, 5 stories ground
Mechanical Engineer: Yo Woon Dong Mechanical Engineers
Structural Engineer: Harmony Structure Engineering
Contractor: Sangji Construction
Project Area: Total floor area: 4,316.9 sqm ; Site area: 971.6 sqm
Project Year: Aug 2007 – Jun 2010
Photographs: E-Jae-seong, Shinkenchiku

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The Yellow Diamond Hongdae images / information from Mitsui & Associates Architects


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The Yellow Diamond Building

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