Optimove, Tel-Aviv Offices, Adgar Towers

Optimove Adgar Towers, Tel-Aviv Interior, Israel Architecture Interior Photos

Optimove, Tel-Aviv Offices

Contemporary Offices Development Israel – interior design by Studio Roy David

30 Jul 2018

Optimove Tel-Aviv Office Interior

Interior Design: Studio Roy David

Location: 2nd Ha’Shlosha Street, Adgar Towers, Tel-Aviv, Israel

Optimove, Tel-Aviv Offices

The offices of high tech company Optimove are spread over 2,500 sqm on the 33rd and 34th floors of the Adgar 360 Tower, located in the heart of Tel Aviv’s business district.

Optimove, Tel-Aviv Offices, Adgar Towers

Optimove’s mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, its scientific approach to marketing relations and creative development is what makes it a unique company in its field.

Optimove, Tel-Aviv Offices, Adgar Towers

Studio Roy David was commissioned by Optimove to design their new office space.
The company started out as a small company whose first offices were located in the humble HaTikva neighborhood, and from there continued to grow based on non-draft capital from outside investors.

Optimove, Tel-Aviv Offices, Adgar Towers

The design concept was born out of the desire to examine the interactions between the world of science and the world of creation. Science representing sharp and rigid geometry, creation representing organic and often amorphic patterns, resulting in a design language that expresses duality and synergy. An example of which being the reception desk, combining a strict rectangular body, framed by an iron profile and metal net, together with a round oak and glass suspended planter for vegetation.

Optimove, Tel-Aviv Offices, Adgar Towers

The concept was significantly enhanced by the circular structure that characterizes the Adgar 360 Tower. For the overall layout, the architects followed a design that was inspired by the Ripple Effect, a phenomenon in which a mechanical wave progresses along the current and spreads across a field.

Optimove, Tel-Aviv Offices, Adgar Towers Optimove, Tel-Aviv Offices, Adgar Towers

The glass partitions were installed in arch like structures according to the radius of the building, positioned to move away from the nucleus or core of the building in curved lines in the direction of the curtain wall, from which one can view the entire landscape of Tel Aviv. Other elements that were inspired by the Ripple Effect: carpets that feature a gradient effect and LVT tiles that dissipate and decrease in density as they continue into a space.

Optimove Tel-Aviv office interior

In addition, homage was paid to the original offices in HaTikva in an attempt to remind the employees of the company’s humble beginnings. To do so, rough and natural materials like iron, concrete tiles, birch and recycled wood were integrated into the material palette. Additionally, elements such as a carefully designed workbench inspired by the neighborhood’s “classic benches” together with custom-designed industrial-style lighting fixtures, were highlights of the space.

Optimove Tel-Aviv office interior

Lastly, as part of a collaboration with the company’s creative department, pops of Optimove’s vibrant brand colors, pink, yellow and blue, were integrated throughout the space. The brand colors are featured on the handrailing of the central stairway, formal meeting rooms, meet up areas for internal company gatherings and custom-made furniture.

Vibrant colors to designate the company’s current success and bright future, together with natural and rough materials as a look back to how far they’ve come, truly inspired Studio Roy David was to create a space unique to Optimove’s identity, energy and creativity.

Optimove Tel-Aviv office interior Optimove Tel-Aviv office stairs

Optimove Offices Tel-Aviv – Building Information

Office: Studio Roy David
Client: Optimove
Area: 2,500 sqm
Year: 2018
Location: 2nd Ha’Shlosha Street, Adgar Towers, Tel-Aviv, Israel

Roy David architect:
Roy David architect Tel Aviv Israel

Optimove, Tel-Aviv Offices images / information received 150718


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Optimove, Tel-Aviv Offices

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