Showroom Exhibition at the Helsinki Fair Centre

Showroom Exhibition, Helsinki Fair Centre Design, Finnish Architecture Images

Showroom Exhibition at the Helsinki Fair Centre

Finnish Interior and Lighting Event – design by Avanto Architects Ltd

19 Nov 2017

Showroom Exhibition

Design: Avanto Architects Ltd

Location: Messuaukio 1, 00520 Helsinki, Finland

Showroom Exhibition Architecture Plays with Infinity

Showroom Exhibition at the Helsinki Fair Centre

Photos: kuvio.com

Showroom design, interior design and lighting event for professionals is organized second time in Helsinki Fair Centre 13.–15.9.2017. The event was a collaboration between Helsinki Design Week and Habitare, the biggest interior design fair in Finland.

Showroom Exhibition at the Helsinki Fair Centre

Avanto Architects Ltd were asked to design exhibition architecture, but found the task very challenging as they always start from the site.

Showroom Exhibition at the Helsinki Fair Centre Showroom Exhibition at the Helsinki Fair Centre

The vast empty exhibition hall didn’t provide Avanto Architects with any starting points. They started thinking what the fair is all about. As all the information can be found in internet, what is the point of this kind of events? Avanto Architects concluded that the main point is the contact between exhibitors and visitors. This is why they focused on interaction between people instead of designing fancy physical exhibition structures.

Showroom Exhibition at the Helsinki Fair Centre

Showroom Exhibition at the Helsinki Fair Centre

All exhibition structures are clad with reflecting mirror surfaces that make them visually disappear. As the walls reflect each other, the boundaries of space start blurring and the space feels infinite. The mirror multiply the area they border and maximize visibility the exhibitors’ visibility. Multiplying refers to industrial serial production as well. Seeing your own reflection creates surprises and a playful atmosphere. The visitor is in interaction with the space and becomes part of exhibition architecture.

Showroom Exhibition at the Helsinki Fair Centre

The exhibition stands are grouped in rectangular islands floating free in space and creating small squares in between. Instead of typical fair layout based on straight corridors, moving in the labyrinthine space is an interesting experience. There is no general lighting. The stands are marked out with sharp edge spot lights highlighting the dramatic atmosphere.

Showroom Exhibition at the Helsinki Fair Centre

In addition to general design we created an exhibition stand for Barrisol producing stretched ceilings. Instead of typical material samples and representation material of projects we designed an interesting cave like space that demonstrates how the product can be pulled to almost any form.

Showroom Exhibition at the Helsinki Fair Centre

Photography: kuvio.com

Showroom Exhibition at the Helsinki Fair Centre images / information received 191117

Address: Messuaukio 1, 00520 Helsinki, Finland
Phone: +358 40 4503250

Ville Hara


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Showroom Exhibition at the Helsinki Fair Centre

Website: Avanto Architects Ltd