CENTRO*Arezzo Coop.fi Building, Unicoop Florence Development, New Italian Shoping Mall
Viale G. Amendola Building, Tuscany, Italy for Unicoop Florence – design by Piuarch Architects
24 Nov 2017
Design: Piuarch, Architects
New Retail Building in Arezzo, Tuscany, Italy
An iconic urban landmark, but also a sustainable structure for an evolving shopping experience: the new CENTRO*Arezzo Coop.fi frees itself from the conceptual dictates of the traditional shopping mall and acts as a social and recreation pole that is perfectly integrated with the city.
Photos © Giovanni Hänninen
Opened in 1988, the complex has undergone a significant aesthetic and functional redevelopment that has completely changed its identity and its relationship with the surrounding environment.
The Piuarch project, commissioned by Unicoop Florence, is based on the repetition of the circle shape, the cornerstone of the company’s logo, and on the idea of a fluid three-dimensional strip, which becomes both a façade and a distributive path among the different functions.
Several elements are involved in this concept: the envelope, characterized by a chromatic and compositional duality, is matched with the renewed ways of using the building, with a greater number and variety of shops and more rest and interaction areas, dedicated especially to children.
On the outside, two overlapping strips create the façade: the base, articulated by a mélange of colors recalling the bricks of Arezzo, is contrasted with a continuous strip of white fiberglass, defined by circular openings with a diameter varying from 20 to 50 cm that create a dynamic optical effect.
Inspired by the graphics of the Coop logo, the same pattern thus identifies the surface of the tower, conceived by Piuarch with the aim of establishing a direct dialogue with the historical setting and landscape of Arezzo.
Inside, the perforated grid theme is continued also in the ceilings of the shop galleries, based on the idea of the street and the square, according to a natural continuation of the layout of the city.
The result of a design oriented towards the values of environmental sustainability, the relationship with greenery, and the quality of materials and of spatial relationships, CENTRO*Arezzo is the first example of one of the possible forms through which large-scale retail can positively influence the evolution of the city and its dynamics.
This has been further acknowledged by the CNCC Deep Renovation & Design Awards, a prestigious recognition promoted by the National Council of Shopping Centers and assigned to the Piuarch design for the “Building renovation” category, related to commercial complexes ranging from 5.000 to 30.000 sqm.
CENTRO*Arezzo Coop.fi – Building information
Viale G. Amendola 13-15, Arezzo, Italy
Architectural and interior design: Piuarch
Floor space: 2.500 sqm
Client: Unicoop Firenze
Cost: 7.000.000 euro
Photographs © Giovanni Hänninen
CENTRO*Arezzo Coop.fi images / information from Piuarch Architects
To see all listed projects on a single map please follow this link.
Florence Architecture Designs – chronological list
MAXXI : National Contemporary Arts Centre, Rome
Zaha Hadid Architects
photo : Roland Halbe
MAXXI Rome Building
Blaas head office in Bolzano, northern Italy
photograph : Oskar Da
Lonate Ceppino Library
Design: DAP studio architetto
photo © Luigi Filetici
Italian Library Building
Selected Arezzo building designs by Architettura Matassoni on e-architect:
Villa N in Arezzo
image from architect
Villa N Arezzo House
Arezzo House Design
image from architect
Villa N Arezzo
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