The Culinary Village: Arda Showroom in Zhejiang

The Culinary Village: Arda Showroom, Zhejiang Building, Chinese Interior, China Architecture Images, Architect

The Culinary Village: Arda Showroom in Zhejiang

Contemporary Chinese Kitchen Showroom – design by LUKSTUDIO

29 Dec 2017

The Arda Showroom

Architects: LUKSTUDIO

Location: Kaixi Road, Nanhu District, Jiaxing, Zhejiang, China

A village of ideal kitchens

The Culinary Village: Arda Showroom in Zhejiang

Arda Showroom, Based on the idea that a kitchen is the heart of a home, Lukstudio creates a culinary village where kitchen appliances are displayed in four domestic settings, alongside a gallery, a cooking classroom, a VIP lounge, and a multi-functional courtyard.

The Culinary Village: Arda Showroom in Zhejiang

The design has transformed the original 1000-sqm mechanical floor into a complete brand experience for manufacturer Arda.

The Culinary Village: Arda Showroom in Zhejiang

Situated by a reflective pooland framed by green walls, a white box marks the entrance of the journey. Following stepping stones in the shallow water, visitors enter a dark tunnel.

The Culinary Village: Arda Showroom in Zhejiang

On the left, an introductory video is accompanied by a water feature of dishwasher jets; on the right, a peek into the courtyardsahead of their discovery.

The Culinary Village: Arda Showroom in Zhejiang

The main displayarea is organized as a series of white huts, each presenting an ideal kitchen: minimalistic white, total black, rustic country and modern American. Lukstudio has placed these volumes carefully, carving out strategic openings to create a visual dialogue with one’s movement.

The Culinary Village: Arda Showroom in Zhejiang

Walking along the stone pavement, a vaulted shed stands out within the quiet “village”. Reminiscent of an outdoor kiln, the space displays the evolution of oven technology and creates an interesting twist in the spatial experience.

The Culinary Village: Arda Showroom in Zhejiang

Next to the red-brick structure, afully-equipped classroom with movable doors and cooking stations provide a multi-functional area for try-out sessions and company events.Passing windows with views to the exterior courtyard, one reaches the VIP lounge where exquisite dinners will be served.

The Culinary Village: Arda Showroom in Zhejiang

The Culinary Village: Arda Showroom in Zhejiang

Lined with travertine stone slabs and walnut wood panels, this elegant room promises memorable gatherings.To top it all, guests are welcomed into the adjacent conservatory and outdoor courtyard where herbs are planted and picked to garnish their dishes.

The Culinary Village: Arda Showroom in Zhejiang

Reinventing the experience of a conventional kitchen showroom, Lukstudio has created an artificial village of different homes, set in a cozy courtyard that brings water, daylight and plants into close proximity.

The Culinary Village: Arda Showroom in Zhejiang

While the project presents many possible consumer experiences, it also reflects on the essence of an ideal living environment.

The Culinary Village: Arda Showroom in Zhejiang

The Culinary Village: Arda Showroom in Zhejiang – Building Informtion

Design team: LUKSTUDIO (lukstudiodesign.com)
Director: Christina Luk
Project team: Leo Wang, Yiye Lin, Alba Beroiz Blazquez, Jinhong Cai, Ray Ou,
Marcello Chiado Rana, Yiren Ding, Kun Ma
Scope: architecture andinterior design
Client: Arda Kitchen Appliances
Location: Kaixi Road, Nanhu District, Jiaxing, Zhejiang, China
Netarea: 1000sqm
Design period: December 2015 – April 2016
Construction period: July 2016 – April 2017
General contractor: Shanghai Savor Construction & Decoration Co., Ltd.
Video: PROJECT|ION| motion picture production

The Culinary Village: Arda Showroom in Zhejiang

Photographer: Peter Dixie for LOTAN Architectural Photography, PROJECT|ION| motion picture production

The Culinary Village: Arda Showroom in Zhejiang images / information received 291217


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