New Media Campus for Axel Springer in Berlin, HQ Building Project, News, Images
New Media Campus for Axel Springer
Headquarters Building in German Capital – design by OMA + various architects
28 Mar 2014
New Media Campus for Axel Springer in Berlin
OMA WINS COMPETITION TO DESIGN AXEL SPRINGER’S NEW MEDIA CENTRE IN BERLIN
Berlin, 28 March 2014 – OMA’s design for Axel Springer’s new media centre in Berlin has been chosen as the winner in the final round of a public design competition. The building will embody Axel Springer’s corporate shift from print to digital media, and will create a new hub in the existing Axel Springer campus in central Berlin.
17 Dec 2013
New Media Campus for Axel Springer in Berlin
BIG + Bollinger+Grohmann + Man Made Land +Topotek 1 + Kardoff Ingenieure + Wenzel+Wenzel
BIG AMONG TRIO OF WINNERS FOR NEW MEDIA CAMPUS FOR AXEL SPRINGER
BIG + Bollinger+Grohmann + Man Made Land +Topotek 1 + Kardoff Ingenieure + Wenzel+Wenzel have been announced as one of the winners, along with Buro-OS and OMA, of the new Media Campus for AXEL SPRINGER in Berlin, Germany. The final ranking is expected in January.
Located on the historic site of the former Berlin Wall, the new addition to the Axel Springer’s headquarters brings together a new array of media subsidiaries. The building breathes new life into one of the last remaining building plots of the former no-man’s land, and unifies the diverse surroundings into a new vibrant urban center.
Bjarke Ingels: “We propose a building that creates the optimum conditions for encounters and exchanges between the various groups of users. Like a three dimensional neighborhood, the building will bring together digital and traditional media brands, start-ups and established firms, entrepreneurs and employees, and unite the activities of Axel Springer Campus with the public life of the city.”
The existing Axel Springer buildings embody two well-known typologies that have dominated Berlin’s urban development of the last half century. An understated perimeter block of office buildings that face into their own interior courtyards that was complemented by a tower standing out in its urban context creating a public square at its base. BIG conceptually unites the qualities of these two building typologies – the intimate nature of the courtyard and the efficiency of the tower – to create a new identity for the Media Campus.
The Campus’ main feature is an upward spiral of terraces and stairs that move from the ground floor to connect the courtyard to the sky. The street trees continue in planters on the terraces, providing access to green spaces from all floors in the building and magnificent views for both the staff as well as the public. The façades of the public and semi-public areas are kept as transparent as possible to provide maximum visual connection from the interior to the surrounding city.
The new Campus will be a testament of the future of Axel Springer and solidify its place in the media industry. BIG’s organization of office programs will stimulate interdisciplinary exchanges across professional boundaries. A free and flexible floor plan allows for the gathering of people from multiple fields as well as serendipitous meetings.
Like a diagonal short-circuit in the horizontal layers of offices, the spiraling interior becomes a literal landscape for work and exchange of ideas. All floors are connected to the courtyard, terraces or roof garden so that every workspace is steps away from ample daylight and fresh air – natural ingredients for a creative workspace.
The public is invited to see all entries from December 17 until December 22 in the exhibition “A call for ideas – the new Axel Springer Campus in Berlin” at the German Architecture Centre (DAZ) in Berlin. http://www.daz.de/daz/home/en/
New Media Campus for Axel Springer Berlin – Partners
BIG – Bjarke Ingels Group is a leading international partnership of architects, designers, builders and thinkers operating within the fields of architecture, urbanism, research and development. BIG is led by partners – Bjarke Ingels, Andreas Klok Pedersen, Finn Nørkjær, David Zahle, Jakob Lange, Thomas Christoffersen and Managing Partners, Sheela Maini Søgaard and Kai-Uwe Bergmann – with offices in Copenhagen, New York and Beijing. In all our actions we try to move the focus from the little details to the BIG picture. www.big.dk
Axel Springer SE is a leading integrated multimedia company in Europe, it creates and distributes high-quality information and entertainment in digital distribution channels, newspapers, and magazines. Established by the publisher of the same name in 1946, today Axel Springer is Germany’s largest newspaper and third-largest magazine publisher as well as one of the leading European media enterprises.
The company’s broad portfolio encompasses successfully established multimedia brand families such as BILD and DIE WELT, as well as newspapers, magazines, and online offerings to suit a wide range of interests and information needs, plus investments in TV and radio companies.
BIG credit list
Partners-in-Charge: Bjarke Ingels, Andreas Klok Pedersen
Associate-in-Charge: André Schmidt
Project Leader: Lucian Racovitan, Hanna Johansson
Project Team: Aaron Hales, Alek Wadas, Alexander Ejsing, Alexandra Lukianova, Horia Spirescu, Jonathan Quaade, Junjie Yan, Kasper Reimar Hansen, Laura Wätte, Martin Maria Beck, Mathias Bank, Mikolai Adamus, Nicolas Milot, Oscar Wilhelm Abrahamsson
Landscape: Man Made Land + Topotek 1
Lighting: Kardoff Ingenieure
Cost consultant: Wenzel + Wenzel
New Media Campus for Axel Springer in Berlin images / information from BIG
Media Campus Axel Springer Berlin – design by OMA
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