POPPEE – Designers’ Brands Collection Store in Beijing

POPPEE – Designers’ Brands Collection Store, Beijing Retail Interior, Chinese Architecture Images

POPPEE – Designers’ Brands Collection Store in Beijing

Commercial Interior on South Sanlitun Road in China – design by Atelier Tree

12 Dec 2017

POPPEE – Designers’ Brands Collection Store

Architects: Atelier Tree

Location: Ground Floor of Topwin Center, No.1 South Sanlitun Road, Beijing, China

POPPEE – Designers’ Brands Collection Store

Poppee Designers Brands Collection Store

Atelier Tree designed out a golden cloud floating within a concrete box, which perfectly displays a number of brands’ jewelries and creates a shocking brand vision of POPPEE Collection store itself.

Poppee Designers Brands Collection Store

Design inspiration derives from an amazing natural phenomenon–crepuscular rays( Tyndall effect), which enlightens the logical growth of exhibit racks and becomes the original type of interior illumination design as well.

Poppee Designers Brands Collection Store Poppee Designers Brands Collection Store

Architect saves the ground space for landscape, with exhibiting boxes hanging in the air, which makes the whole indoor structure floating. Particularly designed acrylic boxes, accommodating numerous brands’ jewelries, locate at different heights within visitors’ sight and deliver load up through gold stainless steel pipes with a diameter of 13mm.

Poppee Designers Brands Collection Store Poppee Designers Brands Collection Store

The ceiling shapes a unique geometric cloud through a metal frame formed with a diameter of 2.5mm. This metal frame makes the golden cloud full with air and penetrated by lights, hence interesting tension is produced by the paradox between heavy gold and light cloud. Stress condition is clearly presented by pull rods which connect floating cloud with the exhibiting boxes below.

Poppee Designers Brands Collection Store

The linear golden metal pull rods, together with the transparent boxes, guide the movement of visitors and construct a space with a blurry boundary. The rival tension between upward and downward is permanently fixed in POPPEE. This small indoor project offers a stunning shopping experience with different scenes in every step.

Poppee Designers Brands Collection Store

With an inspiration starting from human visual experience, the project constructs a subtle connection between natural objects and artificial environment.

Poppee Designers Brands Collection Store

Combinationally using materials including metal grid, gold plated metal tube and acrylic, deliberately fitting the spatial layout to the dimension of human figures and tactfully arranging the lighting, an breathtaking and charming environment is created in this small space, which perfectly satisfies POPPEE’s commercial function of displaying and marketing.

Poppee Designers Brands Collection Store

Creative application of different properties of materials expresses the structural force of spatial installation poetically and produces different transparency on every layer, which can provide extraordinary ambient experience to the visitors entering the space.

Poppee Designers Brands Collection Store Poppee Designers Brands Collection Store

POPPEE – Designers’ Brands Collection Store, Beijing – Building Information

Design Studio: Atelier Tree (www.ateliertree.com)
Chief Architect: Casen Chiong
Architects: Casen Chiong, Pengfei Zhu, Xintong Shi
Lighting Design: Honglei Wang
Type: Interior Design
Building area: 32 sqm
Client: Beijing BoDi Trade Co.,Ltd
Location: Ground Floor of Topwin Center ,No.1 South Sanlitun Road, Beijing, China
Design date: March-April of 2016
Completion date: June 2016

Poppee Designers Brands Collection Store Poppee Designers Brands Collection Store

Photographer: Shenme Li

POPPEE – Designers’ Brands Collection Store in Beijing images / information received 121217


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POPPEE – Designers’ Brands Collection Store in Beijing Building

Website: Atelier Tree