Casinos – Where Psychology And Architecture Meet

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Casinos – Where Psychology And Architecture Meet

27 Nov 2019

Every building has a purpose. When you’re building a residential home, you put thought into making it look warm and inviting. The room that the family is likely to spend the most time in has to be spacious, with plenty of room for amenities. Bedrooms are often positioned to make the most of the light, but also to provide a cozy atmosphere for sleeping.

That’s a completely different psychology than the type of thought that goes into building, for example, a school. A school is a place of learning. The design of school buildings and the rooms within then is typically more formal than the style you’d use in a home. There’s often a point of focus within a schoolroom that’s designed to lend authority to a teacher or a lecturer. A good schoolroom is often minimalist to ensure that the students within it aren’t distracted from the task at hand, which is to learn to the best of their ability.

Another type of building that has a particular philosophy to its design style is a casino, and the philosophy of building casinos has probably never been more important. Old fashioned casinos are under threat from websites that offer mobile slots and mobile casino games. If a person can sit at home and play online slots, they have no need to go outside and engage with a real casino. Mobile slots offer convenience, and they’re open all day, every day. That means it’s more vital than ever that a casino offers players something they can’t find online, and promotes an atmosphere that brings people in and keeps them there. So how do the people who design casinos go about the task?

There are a few tips and tricks that casino designers use to get people spending money, and keep them spending money for longer. If you haven’t noticed them before, you will after reading this!

Hide All The Exits

Have you ever been inside a place that wants you to spend money inside it and found yourself struggling to find the exits? That’s not an accident. Major department stores have been using that design trick for years, but probably not for as long as major casinos have. Once you’re through the doors of a casino, you’ll find that the path that takes you through the gaming floor winds around corners, and rises high around you. Rows of slows will block your view of the entrance, and each direction you turn in will have a fresh bank of games. The games aren’t generally kept together. You might think that it makes sense to have all the card tables or roulette wheels close to one another, but that’s not the optimum arrangement for a casino.

Typically, a casino will double down by putting a final distraction in your path on the way to the exit. You might think you’ve passed all of the roulette tables, but you’ll always find one more, seemingly out of place as you approach the edge of the room. It’s one final temptation for you to overcome before you decide that you’re done playing for the day.

No Place, No Time

A casino is a self-contained world. Once you’re in there and you’re engrossed in the game you’re playing, you can easily lose track of what day it is or what’s going on in the world outside. Well-designed casinos make it easy for you to do that. The fact that casinos don’t have clocks on the walls is a well-known trick, but that trick isn’t as effective as it used to be. Everyone has a mobile phone now, and so everyone can check the time whenever they want to. If players suddenly realize that they’ve been playing for hours, they’ll start thinking about going home.

To make it less likely that players will even think about checking the time, many modern casinos don’t have windows. The casinos of Las Vegas started this trend, and it’s now spread out around the world. Without windows, you won’t notice changes in your environment. You can’t see if the weather changes outside, which might make you consider whether to walk home or get a taxi. You won’t even notice when the sun goes down, which would be another cue for you to think about leaving. It’s always daytime inside a casino, and so long as you think it’s daytime, you’ll carry on playing.

Soft, Gentle Caverns

Nobody wants to feel like they’re under pressure all the time. If you’re playing casino games and things start to go badly, it won’t be long before you start to feel like the walls are closing in – or at least it would do if the walls were anywhere near you in the first place. A cramped casino will quickly become hot and claustrophobic, which is why you’ll rarely find one. A typical gaming room has high ceilings and wide rooms, giving you plenty of space to breathe and relax.

It’s not just about the space either; it’s about the colors. As all architects know, color schemes have huge psychological implications. Casinos tend to take one of two routes. They might go for rich shades of red and purple, which convey the idea of wealth and thereby subtly reassure players that they’re in the right place to make money. If they don’t do that, they’ll go for soft shades of green or blue. These are relaxing colors, which are intended to help you remain calm. If you’ve just lost a bet, a soft and gentle environment tells you not to worry about it. There’s nothing stopping you from betting again, and you might win next time.

Nothing you’ll find inside a casino has been put there by accident. The slots that line the walls on the way to the toilets aren’t there because they’re supposed to be out of the way – they’re there to attract impulse bets when you’re walking through the venue. The game rooms are often up or down a flight of stairs to create a barrier that you have to cross in order to leave and go home. There’s a reason the house usually wins when it comes to casinos, and the reason is that the house was literally built to beat you!

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