Marcelo Rosenbaum, Arquitetos, Brazilian Architects Studio, Brasil Design Office
Rosenbaum Arquitetura : Brazilian Architect
Architecture Practice Brazil – South American Designer
6 Jul 2015
Marcelo Rosenbaum brings the “Essential Design” theme to course at Domaine Boisbuchet in France
MARCELO ROSENBAUM BRINGS THE “ESSENTIAL DESIGN” THEME TO COURSE AT DOMAINE BOISBUCHET, IN FRANCE
São Paulo, April 2015 – On the year of its 25th anniversary, Domaine Boisbuchet – a 19-century castle located in the Southwest of France and which has become a busy school -, has just disclosed the program of its much anticipated summer workshops, which will take place from June through September, 2015, with the theme of “Design and Community”. This season’s speakers will present projects with specific communities, opportunities and limits, and even attract the participants’ attention to processes of cooperation projects.
The school is a reference in the field of Design and opens its door on summers to, in partnership with Center Georges Pompidou and Vitra Design Musem, provide courses focusing on design and architecture.
And, for the second time – his course is confirmed from July 26-August 1st, 2015 -, Brazilian designer Marcelo Rosenbaum has been invited to give a workshop at Boisbuchet, this time on Essential Design, a practical exercise that stimulates the hability to identify, validate and co-create within a social context, using desing as a process that proposes change.
The goal, according to Marcelo Rosenbaum, is to show how some of the Essential Design concepts may be a process of collective discovery, embracing common values to reach new creative forms from social innovation and an evolution of human values. The methodology and knowledge applied on the workshop will be based on the project “A Gente Transforma” [We Transform] and many immersions Marcelo Rosenbaum has made into Brazilian communities.
Among the speakers who have given courses at Boisbuchet are Ron Arad, Marcel Wanders, Jaime Hayón, the Bouroullec brothers, Michelle de Lucchi, El Último Grito, Matali Crasset, among others. This year, in addition to Marcelo Rosenbaum, the names confirmed include Alvaro Siza and Carlos Castanheira, Humberto Campana, Bless, Patrick Norguet, Cecilie Manz, Bart Hess, among other big names.
The courses are, on average, 1 week long, and are known to be an intense and unforgettable creative, reflection and work experience for students, designers and architects coming from around the world. Unforgettable landscapes, temporary exhibits and pavillions designed by world-famous architects spread throughout the property complement the program of experimentation and immersion in design.
Brazilian-based design at the forefront of design and innovation, Marcelo has directed the Rosenbaum practice for 20 years. Marcelo works with creative economy, generating values from original ideas and using design as a way to encourage, promote and enhance the cultural diversity of Brazil. In his trajectory Marcelo conceived the project A Gente Transforma, a project set to value different cultural identities of Brazilian communities through design. In 2014 the project was certificated within the Yunus Social Business model. Also in 2014 Marcelo was appointed curator of the Design Club at the Museum of Modern Art in São Paulo. He is already a collaborator in the second season of Decora, a brazilian TV series centered around interior design. Rosenbaum has participated internationally in 5 Miradas (Mexico City, 2008), Design Indaba (South Africa, 2010), Experimenta Design (Lisbon, 2011), What Design Can Do (Amsterdam, 2012), Year of Brazil in Portugal (Lisboa, 2012) and, in 2013, led a course at Domaine de Boisbuchet, France, an initiative supported by the Centre Pompidou and the Vitra Design Museum. Website: www.rosenbaum.com.br
ESSENTIAL DESIGN WORKSHOP – MARCELO ROSENBAUM
Date: July 26 –August 1, 2015
Brasil Building, São Paulo, Brazil
photo : Alberto Andrich / BCMF
The historic center of São Paulo, the largest city of Brazil and one of the largest in the world, it is an important cultural center with theaters, museums, restaurants and cinemas. With this, W Zarzur invited the Rosenbaum office to be responsible for the design project and front of its new venture.
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