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Arup Associates – Unified Design Unit
Contemporary Architecture Practice: Design Studio Information
page updated 19 Aug 2016
Arup Associates Unified Design Unit – Key Projects
New Unit at Arup Associates Launched at Venice Architecture Biennale, Italy
UNIFIED DESIGN UNIT
Arup Associates is launching their new unit at The 11th Venice Architecture Biennale this year. In a quest for a new humanism in architecture, The Unified Design Unit tackles the idea of image over substance.
The Unit offers a radical pan-disciplinary approach that focuses on people from the outset, through the united vision of architects, engineers, artists and social scientists. This is in keeping with Arup Associates original principles from the 1960s of rejecting the imposition of an external image: there can be no standard solutions and no predefined styles.
Instead, design must evolve from fundamental research and experiential goals, to form a holistic architecture entirely driven by a ‘whole life’ sustainability that maintains human culture – tradition, religion, the intangible components of humanity – in the face of modernity.
More information re this firm online soon
Architect office based in London, England, UK
Design solutions are always generated from fundamental research – from the inside out – and are never imposed from the requirements of external image alone.
Arup was founded in 1946 by Ove Arup, a gifted engineer-philosopher with an original and restless mind. Arup is an independent firm of designers, planners, engineers, consultants and technical specialists. The firm is owned in trust for its members, still guided by its founder’s spirit and principles. The company choose work where they can make a real difference in the world, stretch the boundaries of what is possible, delight their clients and achieve socially valuable outcomes.
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photo © Adrian Welch
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Website: ARUP Laboratories
Venice Biennale – Exhibitions, Designs, Images
photograph : Neale Smith Photography
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