I Amsterdam Building Photos, Logo, Museumplein Sculpture, Picture, Design, Images
I Amsterdam Photo : Architecture
City Branding in The Netherlands – Architectural Sculpture Holland: Museumplein Logo
I Amsterdam Photos
Location: northeast side of the Museumplein, close to Van Gogh Museum
Closest street: Honthorststraat
Landscape elements within the Museumplein:
In an effort to regain the city’s position as a top tourism destination, the I Amsterdam campaign was born to serve as both a motto and as a new brand for the city.
Although Amsterdam was one of the top ten tourist destinations in Europe for many years following the Second World War, by the start of this century the city had lost its place at the top due to increased competition from other tourist-friendly destinations in Europe. In response to this problem, a private-public partnership was formed to rebrand Amsterdam with a new city marketing campaign and in September of 2004 the “I Amsterdam” campaign was hatched to serve as a motto and as a new brand for the city.
Recognizing that the level of cultural awareness of a city is heavily shaped by media and marketing, the public-private partnership called Amsterdam Partners was formed to market the city and to expand cultural awareness by focusing on the three main core values of their city identified as creativity, innovation, and the spirit of commerce. The goal was to spread awareness about the virtues of the city and let people in other countries know that Amsterdam was not just about the sex trade, open drug use and the canals, and instead that the city was also a great place to live and work, and to visit as well of course.
Architecture in Amsterdam
Amsterdam Architecture Designs – chronological list
I Amsterdam context : The Rijksmuseum
photograph of existing building
Amsterdam Architecture – contemporary building information
photo : Luuk Kramer
Amsterdam Buildings – historic building information
photo © AJW
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