TBWA\Tokyo and Hakuhodo G1, advertising agencies working for Nissan, decided to establish a joint venture in Tokyo.

Photographs : Kozo Takayama



Working with TBWA\HAKUHODO we discovered an old bowling alley in a large 8-storey amusement complex in Tokyo bay area.

Bowling alleys are column free, and after removing the suspended ceiling a double height space with 2m deep down-stand beams was revealed. The overriding rhythm of the beams naturally lead the office to be arranged in 'bowling lanes' with circulation between them.

Disruption Court (an open space) runs through the middle of the space and a series of shelters for meeting rooms, project rooms generate a townscape in the space, where the raised areas on top of the shelters make for breakout spaces.



The project has won two awards: the Minister of Economy, Trade and Industry Award (the top prize) and the Creative Office Award of the 20th Nikkei Ideal Office Environment AwardsGrand Prize, Japanese Ministry of Finance Award for Economy of Means.

TBWA\Hakuhodo Tokyo office images / text from Klein Dytham architecture 271008



Klein Dytham architecture

Date: 2006-07

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TBWA\Hakuhodo Building : page - adrian welch / isabelle lomholt