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Project details:

Project Name: Conversion Theatre 11
Client: MCH Messe (Schweiz) Zurich AG
Project Type: Building
Architects: EM2N : Mathias Mueller / Daniel Niggli, Zurich
Contractor: Bauengineering.com AG

Competition: 2003, 1st prize
Planning phase: 2003-05
Start of construction: March 2005
Completion: September 2006
Site Area: 3930 m2
Built-up Area: 9188 m2 (Gross Floor Area), 2724 m2 (Building
Footprint)
Costs: EUR 14.2 Mio

Project write-up:
Musical.
Nowadays musical theatres are inherent parts of our urban cultural landscape.
There is a correlation between the establishment of this popular performing
art and the choice of unconventional venues. Former industrial halls often
give the musicals a special atmosphere. Both the rich industrial history
of the location Oerlikon and the prominent neighbourhood to the Hallenstadion
and Messe Zurich (trade fair) offer in this respect ideal conditions for
a musical theatre.

Urban development / Architecure.
When starting to work on the competition it soon became evident that a
"gentle" conversion was not possible within the financial and
technical framework. Only a strategy dealing in a radical way with the
existing building fabric could succeed. Demolishing the original Stadthof
provided the chance of realising a customized building.

A new spatial layer was placed around the laid open and enlarged stage
and auditorium, which develops its height in a way that the highest point
is reached at the corner of Thurgauer-/Wallisellenstrasse, thus proclaiming
a confident urban attitude. This simple volumetric gesture mediates between
the opposite Hallenstadion and the adjoining small-scale residential houses
at Birnbaumstrasse.

The dynamics of the new building is counteracted by the presence of the
heavy stage tower. A skin of perforated steel and aluminium sheeting covers
the building "all over", thus underlining the equality of roof
and walls. With the exception of the few precisely composed "eye
windows" and the glazed entrance area, the aluminium sheeting covers
dozens of small windows.

The theatre obtains two faces like the neighbouring Hallenstadion: at
daytime it seems mysteriously secretive, while at night a glittering and
festive atmosphere is created.
The inner organisation reacts to the new urban gesture. The new entrance
at the junction is visible from all directions. The restaurant was relocated
from the unattractive location at Wallisellenstrasse to the more prominent
side of Thurgauerstrasse, gaining a direct visual relation to the Tram
stop and the Hallenstadion.

Interior materials.
A direct, raw and industrially charged atmosphere was the aim, which provides
an independent and unpretentious background for the musical productions.
This was achieved by exposing the surfaces of the structural work such
as the concrete walls and floor, and the technical elements of steel beams
and service installations. Painted concrete and the accentuated lighting
create a vibrant atmosphere.

The auditorium was deliberately planned to be dark and conservative: after
all, the spectacle and the music take the main stage. Red seats on a red
carpet were the only design elements.

Swiss buildings
Conversion Theatre 11
architect : EM2N

Photos: copyright:
Hannes Henz
Architekturfotograf
Langmauerstrasse 42
CH-8006 Zürich, Switzerland
T ++41 43 255 08 30
F ++41 43 255 08 31
M ++41 79 228 28 80
hanneshenz@freesurf.ch
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Conversion Theatre 11 Zurich
- page : adrian welch / isabelle lomholt
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