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Daimler Headquarters, Stuttgart Building, Project, Photo, News, Design, Image
Daimler Headquarters Stuttgart : Information + Images
Competition Entry by 3XN for HQ in Stuttgart, Germany, Europe
Daimler Headquarters, Stuttgart, Germany
2009-
Architect: 3XN
Competition Entry

3XN has based its project design for the new Daimler Group corporate
headquarters on one of the essential aspects of a modern industrial
enterprise: It must be state of the art and innovative both technically
and environmentally and must therefore offer physical surroundings
which encourage the necessary sharing of knowledge – and synergy –
and which themselves help to enhance the environment.
If – in a single word – you were to describe the Mecedes Benz name
and the Daimler Group, that word would be quality – not just as a
superficial impression but down to every last, minute detail. And
the Daimler Group’s corporate workplace environment – with its carefully
planned flow, numerous visual connections, possibilities for overlapping
functions and project groups, and a high degree of flexibility in
both an immediate and a long term context – emanates quality and a
sustainability built into the very design of the building.
The overall design of the building obviously has connotations to the
automobile world. Our main architectural approach has been to translate
the concept of roads and speed into the shape of a wheel or the circle
around the Mercedes star. A loop connects to Mercedesstrasse and makes
the world of the automobile – the road – an integral part of the architectural
expression of the building. Mercedesstrasse is the main access road
through the Daimler Group’s factory site, and because of the loop
a visitor approaching the building – whether from the north or the
south – will experience how the road sweeps and becomes an integral
part of the building design. Inside, the cars – the Group’s products
– are showcased in the reception and events area at ground level.

The compact building volume makes efficient use of the ground plan
area, and the reduced facade area makes the building energy efficient.
All workstations and areas where people congregate benefit from natural
daylight, and employees will be able to adjust the intensity of incoming
daylight and ventilation at each individual workstation. Natural light
comes especially via the atrium which spans the full height of the
building and functions as its internal communication hub. Communication
within the building is either via the lift shafts in the centre of
the atrium or the wide, easy rising staircases that facilitate movement
between decks. Open plan offices follow the facade all the way round
the building while shared facilities are located adjacent to the atrium
to encourage interaction and knowledge sharing. The transition from
open to secluded, communication to quiet concentration, movement to
calm is gradual. The floor area increases as you gradually move up
through the storeys – making the floors well suited for large open
plan offices. The considerable height between decks means that workstations
up to 7.5 metres from the facade still benefit from natural lighting.
Daimler Headquarters Design - Building Information
Address: Mercedesstrasse, Stuttgart-Untertürkheim
Client: Daimler AG
Architect: 3XN
Size: 28.000 m2
Porsche Museum

image © Delugan Meissl Associated Architects
Mercedes-Benz Museum Stuttgart

photo: Christian Richters
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German Buildings
Stuttgart Stadium Building
Stuttgart house
Daimler Office & Retail Blocks, Linkstrasse, Potsdamer Platz,
Berlin
1999
Richard Rogers Partnership
Daimler Headquarters Design
: 3XNielssen

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