Audi Terminal, Singapore Car Showroom, Singaporean Architecture, Architect

Audi Terminal, Singapore

Southeast Asian Showroom Development design by ONG&ONG Pte Ltd

5 Jun 2013

Design: ONG&ONG Pte Ltd

Location: Alexandra Road, Singapore

Audi Showroom Singapore

An elegant eight-storey building that reminds me in its form and metallic surfaces of the Mercedes-Benz Museum in Stuttgart by UNStudio. Audi Singapore’s flagship store is the first ever high-rise Audi Terminal, and also the largest Audi showroom in Southeast Asia. The façade cladding is aluminium with hexagonal cut-outs forming a honeycomb pattern.

photo : Aaron Pocock

Audi Terminal Singapore

Standing eight-storeys high, Audi Singapore’s newly unveiled flagship store is the first ever high-rise Audi Terminal, and at 1,350 square metres per floor, is also the largest Audi showroom in Southeast Asia. The façade is clad in aluminium with hexagonal cut-outs forming a honeycomb pattern, while full-height glass windows for the lower floors make the building appear to float off the ground.

photo : Aaron Pocock

This one-stop terminal offers a variety of services in a single location, housing showrooms, workshops, offices and even a café and waiting lounge for visitors. As many as 35 of Audi’s latest models are displayed in the showrooms on the 2nd and 4th floors. The cars are arranged in a “power curve”, making the formation seem as if they are zooming by on a race track.

photo : Aaron Pocock

A specially designed lift carries cars to the servicing workshop that spans from the 5th to the 7th floor, while the offices take up the building’s top level. Within the three basement floors are an Audi Cafe, quattro shop, customer waiting lounge, reception areas as well as a carpark.

photo : Aaron Pocock

Audi Terminal – Building Information

Team Director: Ong Tze Boon
Team Member: Chin Yoon Han
Structural & Civil: J S Tan & Associates Pte Ltd
Mechanical & Electrical: Rankine&Hill (S) Pte Ltd
Quantity Surveyor: Rodney Chng & Associates Pte Ltd
Completion: 2013

photo : Aaron Pocock