Location: Shanghai,
China
Date: 2008
Architect: Studio Twist
Vertically Differentiated Furniture Gallery
Studio Twist’s Unconventional Showcase Strategy for Shanghai Design
Centre
Annie Chung, director of Studio Twist, has completed the interior master-planning
and design for a 3,000 sqm furniture showroom and museum in Shanghai comprising
high-end European furniture brands Cassina, Flos, Zanotta, Cecotti, Acerbis,
Extremis, Danese, Brand van Egmond, Limited Edition and Santambrogio.
The design challenges the convention of linear segregated spaces for furniture
showrooms by introducing vertical spatial variations, creating a fluid
and interconnected showcase space within an existing unused concrete factory
building.
The interior was designed as a series of inter-related 3-dimensional spaces,
resulting in new possibilities for furniture display. The vertical height
of the existing factory building was fully utilized – new levels
are introduced, resulting in platforms of various heights used as specific
areas for each brand. On the ground floor, the main circulation level
at 1.5m height is planned with a main axis that penetrates the whole building,
allowing an overview and choice to the visitor when moving through different
furniture display zones. Due to the fluidity of space and the levels,
a variety of visual connections are made between the display spaces and
the exterior landscapes. This strategy creates surprises for the users
as they roam through the space, resulting in an increase of interaction
between visitors and the display.
Design: Annie Chung (Studio Twist)
Image: © 2008 Studio Twist
Status: Completed
Completion Date: 2008
Cost: 12 million RMB
Shanghai
Design Centre
Shanghai Buildings
Shanghai Expo 2010
- British Pavilion
Shanghai Building
Oriental Pearl Tower, Lujiazui, Pudong, Shanghai
Shanghai tower
Jin Mao Tower, Lujiazui, Pudong, Shanghai
Shanghai building
: Tallest building in China since 2005
Shanghai context
: Chinese Architecture
Hong
Kong and Shanghai Bank
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