C42 Citreon Paris, Parisian Car Showroom, Building, Photos, Design, Images

C42 - Citreon Paris Showroom, France : Champs Elysées Building

Champs Elysées Showroom Building - design by Manuelle Gautrand

C42 Citroën display building, Champs Elysées, Paris 2008 Architect: Manuelle Gautrand Citroën display building Champs Elysées images by Philippe Ruault C42 Flagship Showroom Citroën The automobile manufacturer Citroën wanted their new communication centre on the Champs-Elysées to be really ambitious. So we developed a concept that would magnify their cars in a building with strong symbolic presence, a kind of corporate totem composed of eight vehicles stacked on plateaux one on top of the other. The arrangement forms a gigantic upright display around which visitors move in an ascending/descending spiral movement via flights of stairs and landings. At the top, the sculptural erection opens superb views up and down the avenue, over the city and across the nearby gardens and river. The cars are displayed on revolving circular platforms under a faceted mirror-ceiling that fragments and multiplies their lines and details. Besides enhancing the presence of the display models, the effect accentuates the vertical reality of space and creates an exhilarating sense of lightness. Around this scenography, the skin is all in faceted glass and plays on the distinctive shape of the Citroën logo: the chevron. At street level on the Champs-Elysées, the façade begins as a simple flat curtain wall. The double chevron soon appears proliferating as it rises in free and inventive array right up to the summit. The glass front unfolds a gigantic origami, coloured by diaphanous white and red film that lets subdued clear light into the interior. C42 - Citroën display building Paris Model : New Tone 3D images : Platform Photographs : Philippe Ruault C42 Showroom Citroën - Construction Images by Philippe Ruault: C42 Showroom Citroën - Concept Sketches: C42 Flagship Showroom Citroën images from Manuelle Gautrand

Paris Architecture - Selection

Docks de Paris, Cité de la mode et du design
Jakob+MacFarlane

image © Jakob+MacFarlane
Cité de la mode et du design

Tour Signal - Architecture Competition
Jean Nouvel

image from architect
Tour Signal

World Architecture Festival Awards 2008 - Holiday Category Finalist



Manuelle Gautrand

photo : Philippe Ruault

Car Buildings

Paris Architects

Comments / photos for the C42 Citreon Architecture page welcome: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

C42 Citreon Paris Building - page : adrian welch / isabelle lomholt