Times Square New York, Architecture, Manhattan, Building, Photos, Location
Times Square New York : Architecture Information
Manhattan Landmark, United States of America
9 Feb 2012
Times Square interactive heart installation
BIG ♥ NYC
Times Square heart installation - distant + close-up views

photos © Ho Kyung Lee
BIG + Times Square Alliance + Flatcut + Local Projects and Zumtobel celebrate the Valentine’s Day with an interactive heart installation at Times Square, New York utilizing the flow of people, air and touch to bring the heart to life.
“BIG♥NYC,” a 10-foot tall glowing heart sculpture consists of 400 transparent, LED lit, acrylic tubes donated generously by the Austrian lighting company Zumtobel. The transparent tubes refract the lights of Times Square, creating a cluster of lights around the heart. The hovering heart will appear to pulsate as its tubes sway in the wind. When people touch a heart-shaped sensor, the heart will glow brighter and beat faster as the energy from their hands is converted into more light.
Times Square heart - interaction

photos © Ho Kyung Lee
“What better place for couples to celebrate love and public art than in the heart of Times Square - this year, we’re inviting couples from across America and New York to come to Times Square and publicly declare their love in front of the beautiful “BIG♥NYC” which will glow brighter on Valentine’s Day as a symbol of our month-long celebration of love.”
Tim Tompkins, President, Times Square Alliance.
The Interactive Heart Sculpture Kicks off a Month of Romance in Times Square, New York City

photos © David Sundberg ESTO
Over the last four years, the Times Square Alliance has hosted an annual public art sculpture to celebrate Valentine’s Day. This year’s 2012 Times Square Valentine is on display at Duffy Square from February 6 - 29.
“The heart reflects what Times Square is made of: people and light - the more people, the stronger the light,”
Bjarke Ingels, Founder & Partner, BIG.
BIG love in New York

photo © TSA
“Like a daisy chain of human contact, the more people who hold hands or make contact with others while touching the heart, the brighter and faster the heart will pulse. The “BIG♥ NYC” is an indicator of human energy in one of the most energized places on earth.”
Daniel Kidd, Project Leader, BIG.
Times Square interactive heart - Installation Information
NAME: BIG ♥ NYC
CLIENT: Times Square Alliance
LOCATION: Times Square, At Duffy Square (46th St. and Broadway)
COLLABORATION: Flatcut, Local Projects, Zumtobel
FURTHER INFORMATION: www.big.dk/vvv
Partner-in-Charge: Bjarke Ingels
Project Leader: Daniel Kidd
Team: Jeremy Siegel, Julian Liang, Chris Falla, Sören Grünert
Times Square
between 40th & 53rd Street; 6th & 9th Avenue
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Times Square Photo © Tim Collins
Neon centre to New York, similar to London's Picadilly in conception. Home to the New Year's Eve ball lowering on No.1 Times Square building. Broadway and many theatres are located nearby.

Times Square New York - photos © Tim Collins
Madison Square
Flatiron, New York
1847
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Madison Square Park
Key New York architecture nearby include the Flatiron building, New York Life Insurance Company building and the Metlife Tower.
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