BMW Museum – Munich Building, Germany

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BMW Museum Munich : Architecture

Interior Development Bavaria, Germany – design by ATELIER BRÜCKNER

24 Nov 2009

BMW Museum

ADAM Award in Gold für ATELIER BRÜCKNER

BMW Museum gewinnt in der Kategorie Markenwelten

ATELIER BRÜCKNER erhält den ADAM Award in Gold für das BMW Museum. Dies wurde am Freitag, 20. November, bei der Preisverleihung des FAMAB e.V. in Bochum bekannt. Das Automobilmuseum ist Gewinner in der Kategorie Markenwelten.

Die Jury, bestehend aus neun unabhängigen Experten, urteilte wie folgt: “Das BMW Museum zeigt Geschichte und erzählt Geschichten, so wie sich die Marke BMW selbst sieht: klar, technisch und mit Liebe zum Detail. Mit dem Umbau des BMW Museums ist eine Markenwelt entstanden, in der sich das Unternehmen in vorbildlicher Weise der Herausforderung stellt, die Öffentlichkeit am eigenen Markenimage teilhaben zu lassen. Produkt, Architektur und Medien sind dabei zu einer Einheit geworden, wie es besser kaum möglich ist.”

Das BMW Museum geht neue Wege bei der integrativen Verbindung von Architektur, Ausstellungsgestaltung und kommunikativen Medien. Am historischen Ort, innerhalb der denkmalgeschützten BMW Konzernzentrale erlaubt es, über ein Rampensystem in die Marke BMW einzutauchen. Neue Medien tragen zur Dynamisierung des urbanen Ambientes bei, das aus asphaltierten Straßen, Plätzen und Brücken sowie strahlend weißen Ausstellungshäusern besteht. Die Mediatektur rund um den zentralen BMW Platz setzt Architektur und Exponate in Bewegung. Ein bewegter und bewegender Raumeindruck entsteht.
Mit dem ADAM zeichnet der FAMAB e.V. (Verband Direkte Wirtschaftskommunikation e.V.) jährlich herausragende dreidimensionale Markenauftritte aus. Im Jahr 2009 wurde der Preis zum neunten Mal vergeben.

BMW Museum BMW Museum Munich BMW Museum Munich BMW Museum Munich
photos : Marcus Meyer, Bremen

Previously:

BMW Museum, Munich, Germany
2009
ATELIER BRÜCKNER GmbH

The new BMW Museum had to be integrated into the existing structural fabric of the group headquarters in Munich, where trend-setting architecture already had a presence in 1973 with the ‘Museum Bowl’. The task was to interpret this prominent architectural piece anew and lead it into the 21st century. It was a matter of maintaining the original architectural and experiential qualities of the Museum Bowl, making it suitable for temporary exhibitions, and uniting it with a completely new permanent exhibition area.

The concept follows the key ideas of ‘extension’ and ‘dynamism’. The west wing of the company’s headquarters was gutted and developed into a dynamic exhibition area; the Museum Bowl was architecturally connected to it and staged with the ‘visual symphony’, a 360° display, as an epilogue. The basic theme of the Bowl – continuation of the street in enclosed space – was conceived as a principle of a dynamic architecture. The original idea finds its continuation in an urban spatial experience where a ramp system symbolises mobility.

On an asphalted ‘street’, the visitor is immersed in an urban ambience with houses, squares and bridges. Each one of the seven thematic houses can be entered on different floors. There are common design elements, which consequently appear on all floors, expressing a vertical and thematic arrangement. In this way, every house speaks an individual language, generated from the subject – each house has its own identity.

Conversely, from the exterior, the houses present themselves as homogeneous, luminous bodies with beaming bright glass façades. A ‘mediatecture’ was realised, working with monochrome white LEDs, mounted behind satin-finish windowpanes. At the BMW Platz, a 13m-high airspace in the centre of the permanent exhibition, the LEDs are individually programmable, creating more than 30 possible light displays. This square is the pulsating heart of the exhibition. The architecture is dematerialised and given a new dynamic attitude, with space and exhibits seeming to move.

BMW Museum Munich BMW Museum BMW Museum Munich
photos : Marcus Meyer, Bremen

The BMW Museum has a modern and dynamic design: the design of the automobile world. Like the BMW brand, which represents innovative technology and trend-setting design, the BMW Museum strikes a new path in intertwining architecture, exhibition design and communicative media, with dynamism becoming a principle of the design.

BMW Museum Munich – Building Information

Client: BMW AG
Size of project: 12,200m²
Cost: €80 million
Start date: Nov 2006
Completion date: Jun 2008

BMW Museum Munich images / information received 080909

Atelier Brueckner


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